Chinese Multinational Companies' Innovation Strategies in France
Dissertation - 31 pages - Business strategy
China is changing its strategy. From the mass production of products at very low costs and quality, Chinese state is now orientating its economy in order to be able to capture a growing part of the added value and to change the international production process to its advantage. In terms of...
Renewable Energy and the Hotel Industry: A Perfect Fit?
Case study - 27 pages - Psychology
Renewable energy is one of the fastest growing sectors in today's energy market. Energy from solar, wind, hydro power, tidal energy and biomass sources is being harnessed to provide energy that is both environmentally friendly and secure from the fluctuations of the international fossil fuel...
New product report of SOOTHE Inc.
Case study - 7 pages - Business strategy
SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and...
Marketing Mix - Zara - published: 28/10/2021
Case study - 4 pages - Fashion and ready to wear marketing
In recent years, the fashion market and the textile industry have experienced enormous upheavals, especially with the global health crisis that has forced physical stores to close. Zara, being a large clothing brand, has been able to adapt to constraints and challenges by demonstrating...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Estimation of the cost of equity capital using Gordon's dividend discount model
Case study - 5 pages - Economy general
Mishkin and Eakins, (2006) defines expected rate of return on equity as “the amount of net income returned as a percentage of shareholders' equity.” The return on equity is used to estimate the profitability of a company by establishing the amount of income generated using...
Working capital analysis of a steel plant
Case study - 43 pages - Business strategy
Finance is the life blood of any business. As like without blood a human being cannot survive similarly without finance a business survive or run. Finance is aptly called as the science of money. It is the study of the principle and the methods of obtaining control of money from those who have...
Nuit Blanche: Paris 2007
Case study - 23 pages - Journalism
In 2002, Christophe Girard, deputy major in charge of the culture suggested to Bertrand Delanoe, mayor of Paris, to create an artistic course devoted to the contemporary art for a whole night in Paris. It was imagined by Jean Blaise, the creator of the festival ‘The lit ‘(‘switched...
Financial management: BIC
Case study - 20 pages - Finance
The year was very important for BIC Group, with an increase in the challenges of the global economic, from raw material price increases to currency fluctuations. BIC is actually gaining market share in highly competitive categories. And also, it launched the first disposable phone in France. That...
Fixation of Prices: Is it an art or a science?
Thesis - 8 pages - Business strategy
In a market, each company must adopt a pricing strategy which will enable the company to thrive. For that, it is necessary to determine certain parameters before entering into the pricing strategy technique. These parameters are concerned with determining production costs, evaluation of...
Air France: The group and its strategy
Case study - 4 pages - Business strategy
“I do not want to discourage you from investing in the airlines one day - quite the contrary - but it is true that when prosperous margins remain low, the average net result of our industry generally does not rise more than that of a 2% turnover.” Jean Cyril Spinetta, lecturer at the...
Case study renault - nissan - published: 23/11/2010
Case study - 20 pages - Business strategy
This study will consist of three parts: The theoretical part will include the reasons why companies decide to merge. The second part briefly presents Renault (in its current context) and its alliance with Nissan. Finally, the third part may respond to questions from the study: Is the development...
Consequences of PPR's acquisition of Puma
Thesis - 12 pages - Business strategy
We will study and analyze the acquisition by PPR group of German sporting goods company Puma which was finalized in August 2007. We will discuss the following issues and concerns: -Who are these groups? What are their core businesses? -What reasons led to the takeover? What justification is...
US banks - Strategic project
Thesis - 5 pages - Finance
U.S. banks have traditionally been considered leaders in the global banking sector. They produce regularly high profitability, more than their international competitors. They have been pioneers in many spheres, and banking products, and are known for their constant innovation. Several...
Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside...
Strategy of Air France: Analysis and recommendations (2009)
Case study - 38 pages - Business strategy
Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000, the...
Restructuring at Delphi Corporation: A Case Study
Case study - 4 pages - Business strategy
Since the 1999 spin-off from General Motors, Delphi Corporation has faced some severe challenges. A combination of increased commodity prices, increasing OPED liabilities, uncompetitive labor costs, and loss of market share from the US automakers, has led them to become the largest industrial...
Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries
Thesis - 40 pages - Business strategy
Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...
New development strategies for companies
Case study - 8 pages - Business strategy
The world of companies changed radically during the year 1990. Their role in the national and international governorship took more importance vis-a-vis the deregulation and with the reduction in the intervention of the State in the market. The direct overseas investments became key instruments...
Marketing study of an airline company (Southwest Airlines)
Case study - 1 pages - Business strategy
The Southwest Airlines was created on June 18, 1971 and today, has over 31,000 employees who operate 3,000 flights per day. At the end of 2003, the company recorded its 31st year of profitability. In 1989, it reached the status of a major rating company when it exceeded the billion...
The merger/acquisition of Air France-KLM
Thesis - 30 pages - Business strategy
The merger responds to a careful consideration of development opportunities. It must be justified by the creation of value. Air France and KLM agreed to merge in order to make a synergy primarily economic in nature. Indeed, the synergies in economy, business, by increasing their sizes, including...
General policy of the Dior group
Thesis - 8 pages - Business strategy
To achieve its growth target, the Dior Group implemented several strategies both internally and externally for each of its strategic business areas: Dior couture, fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry. Internally, the group plays on Dior's...
The subprime crisis in the United States and its impact on the European financial markets
Thesis - 91 pages - Economy general
It was in February 2007 that the current financial market crisis was revealed to the United States. Institutions specializing in subprime loans announced their first losses and provisions. The financial experts compiled several scenarios. Was this a temporary crisis that would correct the...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...
The pharmaceutical industry
Market study - 34 pages - Business strategy
The pharmaceutical industry is an economic sector that is very rich and active, consisting mainly of research, manufacture and marketing of medicines. Its success is illustrated by the fact that it is one of the most profitable industries in the world. Some of the best pharmaceutical and biotech...
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
The secret behind the success of Michelin Tyres
Case study - 13 pages - Business strategy
Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...
The luxury industry
Market study - 31 pages - Business strategy
Petit Robert defines luxury as "lifestyle characterized by large expenditures for purchases of goods by unnecessary taste for ostentation and the greatest welfare." In light of this definition luxury is something expensive, superfluous and ostentatious. The common characteristics of these luxury...
Enterprises facing globalization
Case study - 8 pages - Management
The globalization of economies is at the heart of many economic and social debates. The rapidly changing political environment, economic and social development, increased trade in goods, services, and information currently concern all developed countries. This movement is not without any impact...
The case study of Ikea
Case study - 32 pages - Services marketing
There are a wide range of questions such as: How to choose the location of a shop, how to organize the shelves, which products to choose, how to attract customers to its point of sale, before venturing on a business. Understanding the distribution business is not easy. The specialists in the...
