SWOT Analysis - Burger King
Case study - 5 pages - Brand management
The Burger King group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957, they created the now-iconic Whopper, a hamburger that boasts of being flame-grilled meat. In 1963, Burger King began its international conquest and exported to Mexico. In 1975, the group...
Porter's Five Forces - McDonald's
Case study - 5 pages - Brand management
McDonald's is a fast-food restaurant chain that started in 1952 in the United States. Since that day, its success has been global; today it is one of the largest brands in the fast-food sector in the world. Porter's forces make it possible to analyse the environment of a group or sector....
PESTEL Analysis - Nutella
Case study - 5 pages - Brand management
Nutella is a brand that belongs to the famous Ferrero group, known the world over for its chocolates during the Christmas holidays, in particular and it's spread with an inimitable taste whose success is no longer to be proven. In 2018, the group recorded a turnover of 11.2 billion euros,...
English experience feedback for this first year of sandwich courses
Case study - 2 pages - Management
I've joined, for this first year of sandwich course in Polytech'Lyon, the Direction of Information Systems and Telecommunications (DSI-T) of the SNCF, and more specifically the entity named E7. The E7 entity (Transversal Process and Expertise Services) is transversal to the Etudes entity. Its...
American fast-food chain Subway arrives in France
Thesis - 10 pages - Management
Subway is an American fast-food chain specializing in sandwiches and salads. Its slogan is 'Eat Fresh'. There are more than 28,417 Subway outlets in 86 countries of which 70 are in France. In the USA, this franchise is even more popular than Macdonald's with more restaurants!...
Bikini restaurant : our innovative concept
Case study - 28 pages - Services marketing
Our principal idea is the opening of a new restaurant intended for the general public and especially for students aged between 18 and 25. Indeed, we noted that the tendency in eastern France was “to eat well, eat quickly”. This is why we felt that students would be interested in a...
Subway - UK Operations
Market study - 10 pages - Business strategy
Subway, an American restaurant franchise that primarily sells submarine sandwiches and salads, opened operations in the UK in 1996. In 2001, the company reached the 50th store mark and by 2010 it had become UK's most successful seller overtaking its chief fast food rival McDonalds in the...
Bikini restaurant : our innovative concept - published: 29/09/2010
Case study - 28 pages - Services marketing
Our principal idea is the opening of a new restaurant intended for the general public and especially for students aged between 18 and 25. Indeed, we noted that the tendency in eastern France was “to eat well, eat quickly”. This is why we felt that students would be interested in a...
Paul's marketing plan on the bakery and pastry market in Hungary
Case study - 8 pages - International marketing
In the beginning, Paul, a French pastry group, sold only bread and viennoiseries or baked goods made from yeast. Nowadays, Paul owns a large part of the bread market shares in France. In the eighties, Paul expanded its range of products by launching different sandwiches. Today,...
PESTEL Analysis - Burger King
Case study - 4 pages - Brand management
Burger King is an American giant specialising in fast food and, in particular, burgers, and are McDonald's main global competitor. The group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957 the two friends created the recipe for the now world-famous...
Paul's marketing plan on the bakery and pastry market in Hungary - published: 29/09/2010
Case study - 8 pages - Services marketing
In the beginning, Paul, a French pastry group, sold only bread and viennoiseries or baked goods made from yeast. Nowadays, Paul owns a large part of the bread market shares in France. In the eighties, Paul expanded its range of products by launching different sandwiches. Today,...
Presentation of McDonald's strategies in France
Case study - 9 pages - Services marketing
In more than half a century of existence, this leader of American fast food has made a global mark and became the largest fast food chain, serving 46 million customers a day. It is a multinational company with over 30,000 franchisees in 121 countries, which recorded a turnover of $20.46 billion...
Business case study: Panera Bread
Case study - 5 pages - Services marketing
Panera Bread began back in 1981. It started out as a small sandwich shop. After going public the company grew in size with the addition of more stores. It is currently headquartered in Missouri. Revenue has seen a tremendous change for the better. This year alone revenue is expected to come out...
Starbucks coffee: Service analysis
Internship report - 5 pages - Management
The first Starbucks store opened in 1970 in Seattle in the US. It was at first, only a coffees beans retailer. After ten years, Howard Shultz joined the company, and after a business trip to Italy in 1983 where he discovered the concept of coffee cafes, he tried to introduce it to the Board of...
The marketing strategies of organic fast food - publié le 11/05/2011
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
The impact of the marketing environment: Greggs
Case study - 8 pages - Educational studies
Greggs is large chain of bakeries established in 1951 from John Gregg. The business is locate and operate in UK market. Later in 1964 his son Ian Gregg starts to develop and pattern the way for one very successful profit business by delivering a good quality of the product and great value. The...
The marketing strategies of organic fast food
Thesis - 14 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
Advertising and communication plan - the mobil home
Case study - 7 pages - Communication
The mobile home we come up with is between middle range and high range of accomodation for hoildays. Its features are the following: luxurious and designed with being a warm and cozy home at the same time. Besides, a 'blancket' roof structure, metallic structures, and isolating sandwichs...
Strategic analysis of Viagio : a pasta restaurant
Case study - 10 pages - Business strategy
Viagio was born in December 2004, from the collaboration of the group Bertrand and the French leader of the pasta market: Panzani. They wanted to create a new concept of fast food targeting families. They opened their first restaurants in Paris and now have 18 outlets all over France. They will...
The world monetary situation: A fresh look
Thesis - 7 pages - Economy general
Peaceful heat of exhausted dog-days fluttered around the Federal Reserve Board building on C Street, Washington, DC. It was noon and time for another monthly open-to-the- public “brown bag” seminar. Experience must have taught the organizers not to expect mobs thirsting for detailed...
Analysis of marketing of the product of Nutella
Case study - 7 pages - Services marketing
Nutella dominates the market for chocolate spreads. It is mainly used for breakfast, snacks and sandwiches, but it may also be used in some desserts (fruit, pancakes. Despite a saturated market, it represents 89% of the total sales. In France it sells nearly 88 million tubs annually.Its...
Viva Italia and analysis of marketing (1998)
Case study - 10 pages - Services marketing
The company, Viva Italia, is experiencing difficulties on their range of products. Indeed, the company expected a 10% increase of sales in pizzas but it has not been reached. This therefore raises questions about the causes of this result since the pizza is an important part of their overall...
KFC : analysis of its Global Operations
Market study - 7 pages - Business strategy
"KFC, Known as Kentucky Fried Chicken is based out of Louisville, Kentucky, US. Harland Sanders came up with the idea of Fried Chicken in 1930 and the company was incorporate in 1952. Even after his death in 1980, Colonel Sanders continue to remain a major part of the promotions and advertising...
The future for the French customer loyalty programs
Essay - 20 pages - Clients and users behaviour
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
The influence of brand equity on the success of franchises' expansion
Dissertation - 112 pages - Management
Previous research widely recognizes brand equity as a factor of durability for a business model. However, there is a noticeable gap in the literature in identifying the influence of brand perception on the success of a franchise firm. Addressing these gaps, this paper explores the impact of...
Translation report: Recipe language - published: 14/05/2009
Thesis - 12 pages - Social, moral & civic education
It is true that England is not reputed for its cuisine. Perhaps it is significant that there is no real equivalent for the expression bon appétit in English (waiters only say “enjoy your meal”). However, there are different specialties in England such as the famous English breakfast...
The future for the French customer loyalty programs - published: 16/05/2009
Thesis - 15 pages - Business strategy
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
Does Senate really work? A discussion
Thesis - 7 pages - Political science
According to the Knox College Student Senate Constitution, Student Senate is “the supreme governing body in matters related to non-academic student life on campus,” and the “official representative of the student body to the faculty, administration, and staff.” Its charge is...
Starbucks: Making a million bucks from coffee
Thesis - 4 pages - Business strategy
Starbucks is the world's leading retail, roasting and coffee brands. It is an international coffeehouse based in Seattle. It is the largest coffeehouse in the world, with 17,133 stores in 49 countries. Its specialty includes drip brewed coffee, espresso-based hot drinks, other hot and cold...
Grand-River transit light rail service
Case study - 22 pages - Business strategy
The Waterloo Region will see the construction of a Light Rail Transit system in 2014. This transit system will be owned and managed by Grand River Transit, the current operators of the Region's bus transit system. This document uses the concepts of services marketing in order to provide...
