Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea - publié le 22/11/2011
Market study - 9 pages - Services marketing
Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's resources...
Jetstar product development report - published: 04/09/2009
Case study - 7 pages - Tourism marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
Asian Pacific Business - Malaysia - published: 01/07/2010
Market study - 7 pages - Foreign markets
The world has seen the most important economic growth since the end of the Second World War in the region of East Asia. This incredible economic phenomenon had emerged more particularly in Japan during the 1950s. This trend has been followed later by what is known as the four dragons: Taiwan,...
Jetstar product development report
Case study - 7 pages - Services marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
Economic history of Hong Kong during the 20th century
Thesis - 8 pages - Economy general
In this essay I will explore the economic history of Hong Kong during the 20th century. Hong Kong, during this period, I will argue, went from an entrepot trading outpost, which nevertheless attracted large British trading companies, to a major independent regional trading center. I will start by...
The Importance of the International Factoring Market
Case study - 2 pages - Business strategy
According to the CFI's latest report, the global factoring market experienced impressive growth in 2022, with notable expansion in all regions of the world. Remarkable performance was seen in North America with growth of 45.7%, followed by India (83.4%) and Singapore (52%).
Asian Pacific Business - Malaysia
Market study - 7 pages - Economy general
The world has seen the most important economic growth since the end of the Second World War in the region of East Asia. This incredible economic phenomenon had emerged more particularly in Japan during the 1950s. This trend has been followed later by what is known as the four dragons: Taiwan,...
Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea
Market study - 9 pages - International marketing
Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's resources...
Internationalization of a brand - the case of Nespresso
Case study - 34 pages - International marketing
First, to introduce this company one should notice that it is one of the most successful global brand that has been recently launched. Despite being physically present in only 35 countries, Nespresso is worldwide famous. Thanks to its consistent premium positioning and a long-term innovative...
Analysis of Carrefour's failures and success (citing the example of China and Mexico)
Thesis - 12 pages - Business strategy
‘Carrefour', which means ‘Crossroads' in French, is an international hypermarket chain headquartered in Levallois-Perret. A year after its conception in 1959, its first supermarket was opened in Annecy in Haute-Savoie. Today, in the large distribution sector, the Carrefour group is the...
Environmental consequences of universalization: The maritime transport in the United States
Case study - 8 pages - Logistics
While entering a supermarket and by looking at the labels of the various products indicating the source of the manufacturers, we rarely find ‘Made in the USA' labels. A portable DVD costs less than 85 Euros and is manufactured in Singapore; the label of a T-shirt decorated with a...
Foreign exchange markets (12 slides)
Presentation - 4 pages - Finance
Forex market is an over the counter market, through which we can convert one country's currency into another. Participants like market makers, brokers, corporate and individual customers are physically separated from each other. A Forex trader can work from home or office at his chosen hours of...
Students and project work: Problems and recommendations
Thesis - 10 pages - Educational studies
Project work, as defined in the website of the Ministry of Education of Singapore, is considered as one learning experience that can help to provide students with opportunity to apply general knowledge of various fields to real life situation. In such attempt, Hoa Sen University has made...
Comparative international accounting systems and practices - publié le 28/09/2006
Essay - 26 pages - Accounting
There is no doubt that Anglo-Saxon accounting can be distinguished from accounting in continental Europe, Asia, Latin American, and many other parts of the world. It is practiced not only in the United States and United Kingdom, but also to an important extent in countries where, for example, the...
Nespresso and its information system - E-business
Thesis - 15 pages - Business strategy
The company was founded by Nespresso Nestle Group in 1986 with the aim of offering its customers quality coffee products. Since then, the company has continued to develop a selective distribution system and manage its brand based on luxury. The company catered to the popular concept of drinking...
Business strategies: The Carrefour group
Case study - 16 pages - Business strategy
The Carrefour Group is the leading European retail group, and is the second largest in the world after Wal-Mart. Although it is still poised as a leader, it continues to develop amid tough competition on European markets as well as the global markets, even as the demands of the consumers become...
Case study of the Virgin group
Case study - 45 pages - Services marketing
Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...
Comparative international accounting systems and practices
Essay - 26 pages - Accounting
Undoubtedly, the Anglo-Saxon form of accounting can be distinguished from other accounting practices across regions such as continental Europe, Asia, Latin American, and many other parts of the world. This form of accounting pattern is particularly practiced in the United States and the United...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Analysis of Pernod-Ricard
Case study - 7 pages - Finance
In this document, we will develop the various aspects of Pernod-Ricard with particular emphasis on the security industry. This company was chosen because it is listed on the CAC 40, and it represents an interesting topic in its evolution and its various changes and finally it affects us, because...
An Overview of Mental Health Policy in Hong Kong
Essay - 3 pages - Sociology & social sciences
Mental health services in Hong Kong are criticized so much and are viewed to be inefficient compared to other Asian countries like Singapore, Taiwan, Japan and South Korea. People in Hong Kong suffer different types of mental disorders like anxiety disorders, personality disorders and...
Porcelain exports of France in the United States
Market study - 9 pages - Services marketing
The foreign trade of France refers to all trade in goods and services between France and the rest of the world. France is the fourth largest exporter, the first and second in services for agriculture and food products respectively. The French economy is very open to the outside world. It exports...
Barclays versus RBS, Santander and Fortis - publié le 15/01/2009
Essay - 9 pages - Business strategy
ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and financial institutions in the global market. Currently...
China : a power in transition
Essay - 6 pages - International relations
Deng Xiaoping's death on February , 1997, left China without the " father " of the evolution it had been following since 1978. . Though he was a survivor of the Long March, he repelled a lot of Mao Zedong's inheritance and introduced his country to what is certainly the single most...
Case study: Woolworths turnaround strategy 2007
Essay - 8 pages - Business strategy
Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand, the United States of America, Europe, and...
Market research on Britannia
Case study - 44 pages - Services marketing
Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai, Delhi and...
An in-depth analysis of the role of the Brazilian state in its economic development - publié le 17/05/2009
Thesis - 6 pages - Economy general
The third world is a subject which has caused much ink. Several features can be found as economic problems, political instability, authoritarian regimes. However, some countries as the tigers (South Korea, Taiwan, Singapore and Hong-Kong) succeed in dealing with their economic and...
Levi's: The marketing strategy - published: 29/09/2010
Case study - 11 pages - Services marketing
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited thereafter by...
Eleven years after the Asian crisis, what policy lessons ?
Essay - 3 pages - International economy
Year 2008 is remembered, in History books, as the year of a major economic crisis throughout the world. As most papers put it mentioning as, “The worst since the great depression”. But as the world suddenly pays attention to its economic system and its (present) prominent imperfections,...
Emotional Regulation and Exhaustion Among Students: A Cross-Country Analysis
Tutorials/exercises - 7 pages - Mathematics
This study explores the role of emotional regulation and exhaustion among students residing in four different countries. The analysis reveals significant differences in emotional exhaustion between students from the USA, Israel, Singapore, and France. The findings suggest a curvilinear...
