Strategic Management: The market of applications for Smartphones - publié le 03/01/2011
Thesis - 10 pages - Management
The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during...
Strategic Management: The market of applications for Smartphones
Thesis - 10 pages - Management
The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during...
How Can a Smartphone Application Generate Money?
Presentation - 1 pages - Digital & e-marketing
NiteLife® is an application I would like to develop for a broad array of smartphone operative systems. The app would mainly be targeted towards tourists and allow them to find all the nighttime entertainment venues in a certain range, such as nightclubs, bars, exhibition halls and theaters.
Our minds can be hijacked: the tech insiders who fear a smartphone dystopia - Paul Lewis (Guardian October 2017)
Law article commentary - 2 pages - Computer science
These developers that created the current internet social environment and that have started to disconnect themselves from this environment. The article that appeared in "The Guardian", issue of October 2017, titled as "Our minds can be hijacked: the tech insiders who fear a smartphone...
Application pour Smartphone
Presentation - 1 pages - Linguistics & languages
Argumentaire de 300 mots en anglais expliquant comment une application smartphone peut générer de l'argent. L'application en question n'existe pas, c'est fictif, c'est une application sur la vie nocturne pour les touristes, à travers laquelle on aurait la possibilité d'avoir toutes les...
Porter's Five Forces - Polar
Case study - 5 pages - Sport marketing
Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical health...
What are the advantages and disadvantages of buying the latest technology?
Essay - 1 pages - Everyday's life
Our society has changed a lot over the past thirty years, and even more recently, with the digital revolution. Today, we can't imagine our everyday life without a smartphone or a Global Positioning System for example. In such a context, we can wonder what buying the latest technology...
Impact of digital marketing
Dissertation - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...
Designing a Mobile Application for Remote Control of a Lamp
Practical guide - 1 pages - Electronics, mechanics, engineering & technology
Learn how to create a mobile application that controls a lamp using a smartphone. Discover the steps involved in developing a Human-Machine Interface (HMI) and programming the algorithm for the control system. Explore the technology and actors involved in this manipulation.
Marketing Mix - The Apple Watch
Case study - 5 pages - Sport marketing
The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more connected to...
Can new technologies facilitate the exchanges?
Essay - 1 pages - Philosophy
Now, we are going to talk about new technologies to illustrate this notion. Indeed, new technologies, such as SMS, e-mail, and the World Wide Web, are all around us nowadays, like our smartphones. So, we're going to try to answer the question: "Can new technologies facilitate the...
SWOT Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five years....
Samsung as a Silicon Valley Company
Case study - 3 pages - ICT marketing
Samsung is facing a challenging period that can redefine the company's history. As a leader in the consumer electronics market, Samsung has enjoyed massive success for several decades. However, recent developments in the tech and electronics industry have been characterized by the emergence...
History of Internet
Time lines - 2 pages - Electronics, mechanics, engineering & technology
Explore the evolution of the internet from its predecessor networks to the modern-day internet, covering key milestones and technological advancements.
SWOT Analysis - Apple
Case study - 6 pages - ICT marketing
- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...
Apple Inc's Ethical Philosophy - published: 05/04/2023
Case study - 4 pages - Business strategy
Apple Incorporation has been one of the most iconic business organizations linked to a charismatic, controversial but also founder, Steve Jobs. The current Chief Executive Officer of the company, Tim Cook, has to address issues and challenges faced by the corporation within a highly competitive...
Are We the Best Informed Citizens in History?
Text commentary - 3 pages - Medias
This document is a commentary of graphs and press cartoon, drafted as a presentation, aiming at answering the question “Are we the best-informed citizens in history?”. The selected documents are from all around the world, as we are in a networked society thanks to globalization. We...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...
The Impact of Mobile Phones on Social Relationships
Essay - 2 pages - Sociology & social sciences
The impact of mobile phones on social relationships, especially among adolescents, has been a topic of much discussion and debate. While some argue that mobile phones facilitate wider social connections and access to information, others contend that excessive mobile phone use negatively affects...
Villa Finder's app development
Business plan - 13 pages - Heritage and real estate
How could we help and motivate young professionals looking to rent a villa for their holidays in Bali to book a sustainable option knowing that they don't want to compromise on comfort, time or activities?
The Future Consumer & Brand Application
Essay - 5 pages - Digital & e-marketing
Depending on its needs, preferences and lifestyles, the consumer can customize and parameterize the technological tools that surround him: tutorials, body management, immediate and visual communication, targeted information flow, or domestic robots ... all managed by a benevolent artificial...
History of Information and Communication
Course material - 7 pages - Medias
This document provides an overview of the evolution of information and communication, from the written press to the digital age, highlighting key milestones and the impact of technology on the dissemination of information.
Does technology play a role in making people feel more isolated?
Essay - 4 pages - Sociology & social sciences
When isolation can be defined as the lack or absence of quality and quantity of social contact, technology on its side is the application of the knowledge and usage of tools (such as machines) and techniques in order to control an environment. As it is very well known that social isolation can be...
Marketing Research Methodology - The case of the Fair Phone
Case study - 45 pages - Business strategy
We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...
Advertising & media planning for NOKIA C3 in India
Case study - 27 pages - International marketing
STRENGHTS - Leader in the Indian market - The largest distribution network - Wide portfolio: from « made for India » to innovative product - First mobile with full QWERpeople - Brand ambassadors: Cricket and Bollywood - TY keyboard - Many features - Meaningful communication: connect
BlackBerry case study
Case study - 3 pages - Electronics, mechanics, engineering & technology
The original Blackberry came at a time of great technological innovation, in the early 2000s. Devices were sprawling, from mp3 players to PDAs, wireless phones and even digital cameras. Personal technological devices began to spread into the mainstream, even though wireless phones and pagers were...
The mobile Operating Systems War - publié le 29/09/2010
Dissertation - 79 pages - Management
The mobile operating system market is relatively recent. Many major companies hailing from the computer and mobile sector are competing in order to take over this huge market. Until very recently, each mobile manufacturer developed its own proprietary operating system. Most of the mobile phones...
Consumer behavior on the diamond jewelry market
Case study - 10 pages - Educational studies
The created product have to join the todays market and have to be anchored into fashion trends and especially women trends when you are working for Diamond Jewelry. That is why I choose to connect the actual phone market and the diamond jewelry. It is clear that today we see the emergence of...
Introduction to Technological Management: mobile telephony (2005)
Case study - 10 pages - Management
Initially, the mobile phone had limited technical resources. It was used mainly to call, and to send messages. With the development of the Internet, these phones have evolved and moved into WAP phones. Yet, the potential of this novelty has been limited: it has been extended to consultation of...
E-commerce Market Study
Market study - 5 pages - Digital & e-marketing
Electronic commerce, also called e-commerce, is the process of ordering items via the internet. In the early days of this type of business, transactions were done only by consumers who owned a computer, but with the advent of smartphones and digital tablets, sales increased 15-fold, with...
