Strategic analysis of Zara's ready-made clothes
Case study - 10 pages - Services marketing
During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...
English (Anglo-American) & Spanish societies in the Americas prior to 1790
Case study - 2 pages - Educational studies
The Europeans have contributed much to United States development from time immemorial. The north of America was colonized by Europeans. Their culture, social ideas, and language were common to those of North American. Consequently, European influence pre dominated their territories situated on...
The army of Netherlands in the sixteenth century
Thesis - 4 pages - Medieval history
Netherlands is a sovereign state with its territories stretching from Northern France to the North Sea. Revolt against the Spanish led to the division of the country (Netherlands) distinguishing it into Southern Netherlands that remained under the Spanish rule. After a long war of eighty years...
Competition between European football clubs - published: 29/09/2010
Case study - 25 pages - Business strategy
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...
Strategic Analysis of LECLERC
Thesis - 15 pages - Business strategy
According to the women folk in France, E. LECLERC is a sign or symbol of markets reaching a stage of super activity and hyper activity. In this file, we will aim at presenting a strategic analysis of E. LECLERC. After a careful scrutiny of the footprints followed by E. LECLERC, we will study the...
The European Central Bank
Essay - 2 pages - European union
While the U.S. Federal Reserve has already lowered interest rates, the ECB has delayed a similar decline in interest rates. Indeed, the ECB sees Europe as "Robust" and sees no need to lower its interest rates. In trying to cope with inflation, the ECB did not realize that the risk of a slowdown...
The Zara universe
Case study - 30 pages - Services marketing
The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...
Case study of Decathlon and the sector of the distribution of the articles of sport
Case study - 23 pages - Business strategy
In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company...
Zara and its price policy
Case study - 1 pages - Services marketing
Zara once again draws from its strategic choices by some commercial advantage over its competitors. The "price mix" of Zara is therefore consistently throughout the first ambition of the firm which is, to democratize luxury apparel - and are inspired largely - to create models that will be sold...
The strategy marketing of Jeff of Bruges
Case study - 10 pages - Services marketing
Jeff de Bruges is a renowned seller of chocolates, ice cream, and candy. The first store was opened in October 1986, thirty years within the creation of the activity. Today, there are 198 settlements, including 42 branches situated abroad (Morocco, Tunisia, Spain, UAE and the Middle East)....
Case study: Nike
Case study - 9 pages - Services marketing
Nike is the largest manufacturer of sports equipment in the world, and sponsors the greatest athletes globally. This American company, founded in 1972 by Phil Knight and Bill Bowerman established this image, especially in the 1970s, in the context of the development of sports entertainment. In...
The Relationship between Westerners and Outsiders
Essay - 3 pages - Social, moral & civic education
The relationship between Westerners and those that they labeled “outsiders” in the early modern period was a tawdry one, rooted in the notion that the Westerner was the superior and the “outsider” the sycophant. The term “outsider” meant anyone not white, Christian,...
Zara's US Operations
Market study - 10 pages - Business strategy
Zara, a flagship venture of Spain-based Inditex, started its US operations in 1988. Zara USA Inc. is based out of New York and retails men's and women's clothing. The company has now grown to own 49 stores spread across the east and west coast of USA. The once labor-intensive US...
Contrast St. Thomas Aquinas' use of Aristotelianism with Bonaventure's. Which was more Augustinian? (Reason and Faith
Case study - 4 pages - Literature
The comparison of Saint Bonvaventure and Saint Thomas Aquinas lays in their own philosophical differences and personal interpretation and understanding of Aristotle. In order to do this first we must note the important differences between the two. “The translation project of Aristotle's...
Decathlon Group: Sports Megastore
Market study - 7 pages - Business strategy
"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....
La Celestina in its cultural and historical context
Case study - 3 pages - Educational studies
La Celestina, written by Fernando de Rojas in 1499, is often considered one of the greatest works of Spanish literature, and with good reason. It set a precedent for future writings, both in Spain and abroad--even inspiring Shakespeare's masterpiece Romeo and Juliet. The play came on the...
Race, immigration and changing U.S. - Cuban relations
Essay - 5 pages - Political science
United States - Cuban relations over the last century have been rocky to say the least. Just 90 miles South of Florida, the U.S. has always liked to think of the island as within its sphere of influence. In the long Cuban war for independence from Spain the United States sheltered leading...
Guatemala and the Spanish conquest
Essay - 6 pages - Political science
Spain mercilessly imposed it control over the territories that today encompass Central America. Enslavement and European diseases severely depopulated the indigenous civilizations, and the territories that made up New Spain became heavily Iberian in nature not by influence but...
PESTEL Analysis - Japan
Presentation - 2 pages - Linguistics & languages
First things first: Japan enjoys a stable political situation and has been for a long time. It is a monarchy, nevertheless, just like the UK or Spain, the current emperor, Akihito, has very restricted power when it comes to the country's political or economic developments. He is a much...
Study of Auchan: Understanding its consumers behaviour
Market study - 4 pages - Services marketing
Auchan is one of the world's leading retail groups. As shown on appendix 1, this group operates 357 hypermarkets in 11 countries across the world, and 649 supermarkets in France, Spain, Italy, Poland, Russia and Morocco. In France, Auchan has two main competitors Leclerc and Carrefour, its...
Legal aspects of international mergers and acquisitions: Sacyr/Eiffage
Essay - 6 pages - International law
The Sacyr/Eiffage case involves two public construction companies, the Spanish Sacyr Villehermoso and the French Eiffage. First, let's introduce those two companies. Sacyr is a leading Spanish construction company based and listed in Madrid. It is publicly traded and part of the IBEX 35, the...
Telepizza
Case study - 3 pages - Business strategy
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? Telepizza has an almost obsessive commitment to growth. At the moment, they have three...
Petrolivia and the olive oil producers market
Essay - 4 pages - Business strategy
For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as...
Spanish literature: The Celestina and Lazarillo de Tormes
Essay - 5 pages - Literature
The Celestina and Lazarillo de Tormes, books written at the outset of Spain's golden age, are extremely important works. The Celestina is a love story, while Lazarillo de Tormes is one of the first picaresque novels. Despite this major difference, they are similar in that they are both...
Sales assistant at Sabotage wines, Melbourne, Australia
Dissertation - 16 pages - Management
Sabotage Wines was founded in 2001 by the French winemaker David Baldet with the French style wines sourced from low yielding cool climate grapes from Victoria, in Australia. The principal customers are restaurants, wine bars and liquor stores. In this company, my mission was to sell the Sabotage...
Doing business in China : Danone-Wahaha joint venture
Case study - 6 pages - Economy general
1919: “DANONE” was founded by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. “DANONE” is a Catalan diminutive of the name of his first son, Daniel. - 1929: The first factory was built in France, but during World War II, Daniel Carasso moved the...
Wine & Riviera: business plan project
Business plan - 35 pages - Business strategy
The company is considered to be a top end retailer of wine and champagne in Dublin City center, and in addition the company provides tasting session. The wines are made in France, Spain and California and sold in Parliament Street, in Dublin. The products are selected for their top quality...
The Threat of the New World to the French Wine Market: Are historically traditional wines are being usurped by aggressive new competitors?
Dissertation - 77 pages - Services marketing
The objective of this dissertation is to identify the difficulties that the French wine market faces with regard to the competition of the producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa, Chile...
The Relationship between the European Union and the South Mediterranean Countries: An Incomplete partnership submitted to the union's interests and fears
Essay - 4 pages - European union
The Mediterranean area presents a particular structure. The Northern part of the region is composed of Western, developed countries belonging to the European Union, such as France, Spain, Italy and Greece. The Southern part is the African coast, including Morocco, Tunisia, Algeria, Egypt,...
