Is green marketing a real commitment to the environment or just a trend?
Dissertation - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in perspective...
Heat pipe based air preheater for thermal power plants
Dissertation - 54 pages - Computer science
Modern day thermal power plants try to utilize more & more heat available from burning of coal. In the process reducing the heat loss to the surroundings and increasing the efficiency. Devices like economizer and air preheater are manifestations for the same purpose. Most of the power plants in...
Interactive information display embedded system designed using I2C protocol
Thesis - 4 pages - Electronics, mechanics, engineering & technology
With the growing importance of the embedded systems, the need to design embedded applications with microcontrollers having advance features is gaining prominence. In the presented work I2C protocol is used to make an interactive information display that can be used at various places for providing...
CV and Motivation Letter for Master's Degree Application in International Security
Sample letter - 4 pages - International relations
This document contains a CV and Motivation Letter for a Master's Degree Application in International Security.
Marketing report (to Lora Hart)
Case study - 11 pages - Services marketing
This report will introduce a new business venture, Lora Hart. We will begin by looking at the external market. We will segment this market and based on trends we will develop a target market. Next we will conduct a customer analysis to understand the target market. We will then conduct an...
A study of LCD displays
Dissertation - 36 pages - Electronics, mechanics, engineering & technology
The important considerations in the present field of electronics and electronic technologies are automation, power consumption and cost effectiveness. Automation is intended to reduce the manpower with the help of intelligent systems. In this project, we are going to count the number of...
CaptureWizPro Version 3.5: User manual
Tutorials/exercises - 28 pages - Computer science
CaptureWizPro is a versatile software application that can be used to capture anything on your computer screen. The application offers an easy way to capture images, scrolling pages, audio and video. Even difficult-to-capture items like the contents of scrolling screens, drop-down lists, tool...
Facebook value
Financial analysis - 4 pages - Stock exchange
Many observers believe that social networking sites such as Facebook are overvalued and overrated on financial markets. This overvaluation of the networking domain did not hinder Microsoft from investing $240m in a 1.6% stake in October 2007. The propelling question was ?What creates value in...
Why would Asterix and Obelix be a successful entrepreneurial founding pair? - publié le 29/09/2010
Dissertation - 21 pages - Management
In this essay, our purpose is to prove that diversity in an entrepreneurial team often leads to success and that, reciprocally, failures may often be explained by the narrow-mindedness resulting from a too homogeneous partnership. When we talk about diversity, we talk about complementary...
Airline industry: analysis of five forces model of Porter - publié le 29/09/2010
Market study - 6 pages - Business strategy
Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be a national company (airline owned by the government of a country). It normally conducts scheduled flights but...
Territorial development, venture capital
Essay - 18 pages - Business strategy
If you have a great idea for a business but no money or if you have a small company with potential for tremendous growth but need more funding to make it happen, then you might look for venture capital to help turn your dreams into reality. In 1953, the US Congress voted the small business act...
Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris - published: 22/07/2024
Dissertation - 13 pages - Startup, entrepreneurship
BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs....
How to build an Offline/Online Marketing Plan?
Dissertation - 40 pages - Tourism marketing
Looking for an internship is a turning point at the end of any studies. I really wanted to find something in accordance with my personality. The work environment I thrive in is one in which I am involved in competition and challenges. I was looking for the opportunity to take initiatives and be...
Company Study Report - Uniqlo
Case study - 15 pages - Fashion and ready to wear marketing
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...
Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market and achieved...
Strategic Analysis and Recommendations for Techforge Inc.
Case study - 7 pages - Business strategy
TechForge Inc. is at a critical point in its strategic journey through the ever-changing technology industry. The Board directed our group to lead a revision of a strategy aimed at enabling it to compete effectively in this dynamic marketplace. The document discusses the current situation,...
Business plan of eExpertz.com
Business plan - 20 pages - Business strategy
In the fast changing IT Industry, standard textbook knowledge and information via Internet is not sufficient to help resolve the IT problems faced by undergraduate/graduate IT students, professionals and corporations. Instead, they prefer to seek mentorship and advice from someone who has...
META Platform Incorporation (Facebook)
Case study - 6 pages - Digital & e-marketing
Corporate Social Responsibility (CSR) is deeply ingrained in META's mission of positively impacting society and making the world more open and connected (Taulli, 2012). META is committed to fulfilling its ethical obligations by distinguishing between good and wrong, actively engaging in...
New venture creation: Spin Interactive
Case study - 5 pages - Business strategy
Spin Interactive is a French advertising agency that is specialized in web and new media. It was founded in 2009 by Emmanuel Muntlak (our contact), Thibault Montaufray and Romain Troche, three young people about twenty-five years old with different but complementary skills. Spin Interactive's...
Business plan for EcoTech Solutions
Business plan - 4 pages - Business strategy
EcoTech's objective is to ensure an innovative, environmentally friendly technology that will address these ecological issues while at the same time helping attain economic progress. The firm's mission is to pioneer environmental conservation by leading the transition to a greener future....
Samsung as a Silicon Valley Company
Case study - 3 pages - ICT marketing
Samsung is facing a challenging period that can redefine the company's history. As a leader in the consumer electronics market, Samsung has enjoyed massive success for several decades. However, recent developments in the tech and electronics industry have been characterized by the emergence...
Strategic Development and Market Entry Plan - Green Gold
Case study - 8 pages - Green marketing
Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...
Boxgreen's brand strategy and marketing analysis
Case study - 16 pages - Business strategy
Among parents, snacks do not have a good reputation: they are too greasy, too sweet, too salty, and not filling enough to properly satiate. In this crowded segment, Boxgreen proposes a natural and healthy alternative. Boxgreen's products are rich in fibers and formulated without artificial...
Airline industry: analysis of five forces model of Porter
Market study - 6 pages - Business strategy
Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be a national company (airline owned by the government of a country). It normally conducts scheduled flights but...
Why would Asterix and Obelix be a successful entrepreneurial founding pair?
Dissertation - 21 pages - Management
In this essay, our purpose is to prove that diversity in an entrepreneurial team often leads to success and that, reciprocally, failures may often be explained by the narrow-mindedness resulting from a too homogeneous partnership. When we talk about diversity, we talk about complementary...
The company :Safety Matic
Internship report - 9 pages - Clients and users behaviour
During the second year in INSEEC Paris, we, the students have to fulfill a three month training period in a foreign country in a commercial function or any other function allowing us to ameliorate English, Spanish or the German language in order to have a concrete approach of foreign experience....
SWOT Analysis - Volkswagen
Case study - 4 pages - Automotive marketing
Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...
The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...
The business model of an exchange - How does a cryptocurrency exchange generate money?
Case study - 11 pages - Bank marketing
Today there are more than 600 cryptocurrency exchanges in the world. Some cryptocurrency exchange platforms are no longer start-ups. A hundred of them are engaged in a fierce war of prices in order to capture customers. The Binance platform, for example, which is the world leader with 70% market...
Human cloud systems
Case study - 3 pages - Educational studies
The United Kingdom government has brought in a new system that was labelled ‘The Universal Credit project'. This is a welfare project that that has been introduced in 2013 aimed to target the individuals who are looking for work and those under jobs that have low income. The universal credit...
