Green & Sustainable IT
Case study - 4 pages - Digital & e-marketing
Green computing, also known as green IT, has gained recognition and support from various stakeholders in the world, including governments, businesses, and consumers. Many governments around the world have implemented policies and regulations to encourage the adoption of green computing practices,...
Strategic Management and Change Assignment - Tesla
Case study - 6 pages - Management
Tesla, Inc., founded in 2003 by Martin Eberhard and Marc Tarpenning, rapidly evolved under the leadership of Elon Musk, who joined the company as Chairman of the Board in 2004 after contributing significant funding. (...) The external analysis for Tesla, Inc., incorporating both PESTLE and SWOT...
Digital innovation - Michelin
Case study - 5 pages - Digital & e-marketing
Michelin has adopted AI to improve its production, reduce costs, and offer a better customer experience. For example, the company has used AI to improve its tire production process, particularly by optimizing the lifespan of tire molds. Thanks to AI, Michelin was able to reduce tire production...
Financial Market and Sustainable / Green Finance
Dissertation - 18 pages - Finance
In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...
Strategic Operations Management Project: Scaling Up a Small Fashion Business
Case study - 5 pages - Brand management
Amber Cohen Studios is a fashion business based in New York City, launched by Amber Cohen during the Covid-19 pandemic. The studio specializes in handmade garments and photography, and has also launched the brand @Loophole.jpg. Loophole is a unisex streetwear brand, with small collections but...
The North Face: Brand extension, Ecoresponsible strategy, Store management - Missions
Sectorial analysis - 4 pages - Brand management
The North Face managers are wondering how they can capitalize on their mainstream success to become more ecologically compatible and make it easier to manage their stores.
International operations management: global operations management strategies
Case study - 10 pages - Management
According to Witkowski (2017) innovation is an integral element in driving organizations' progress and modernity. Innovation's contribution to operational efficiency is premised on the fact that organizations have the option of pursuing different types of innovation that include product,...
Human Resources (HR) and Corporate Social Responsibility (CSR)
Case study - 15 pages - Corporate social responsibility
This study was conducted in a context where Corporate Social Responsibility (CSR) is of increasing importance in a globalized world. Companies are now faced with evolving stakeholder expectations, as well as stricter regulations. The integration of CSR has become a strategic lever to...
Financial Statement Analysis - BMW
Case study - 12 pages - Finance
The Liquidity and Solvency section aims to analyze the financial situation of BMW through two different perspectives: Firstly, by analyzing its liquidity, which indicates the ability to pay its short-term liabilities, and secondly, by evaluating its solvency, which indicates the ability to pay...
The Future of the Cosmetic Luxury Industry in the Chinese Market - Elixir
Case study - 6 pages - Luxury marketing
We chose to work on the fictional French luxury skincare brand: Elixir, founded in 1991 and bought by the Estée Lauder Group in 2002. Elixir's bestseller: the Vitalixir Moisturizer is a Hollywood skin care staple, costing 340 EUR for a 100 milliliters jar. Elixir's success has been...
Standard Chartered - Strategy in APAC
Case study - 19 pages - Business strategy
The total exposure of the Retail Banking portfolio under moratoria is $2.4 billion, of which $1.8 billion (74 percent) is from residential mortgages, which is secured against properties with an average loan-to-value of less than 40 percent.
Green Marketing: Opportunities and Limitations of Targeting the Green Segment - Case study of IBM
Tutorials/exercises - 59 pages - Tourism marketing
Abstract Purpose - Intend to improve the knowledge base concerning the growing green market population. Objectives - Assess the potentiality of targeting the green consumers in France and in India, by understanding their behaviors and expectations. We also tried to analyze the attitudes of...
Market Study on Sustainable Energy Solutions: Trends, Challenges, and Opportunities
Market study - 2 pages - Green marketing
The existential threat climate change poses to our global ecosystem has never carried greater immediacy or necessity for sustainable energy solutions. This research will critically look into the sustainable energy market, revealing primary trends signaling a paradigm change in the resources that...
Creating and Developing a Suasion Planning Program to Foster Inclusivity and Reduce Turnover in the Workplace
Dissertation - 3 pages - Human resources
The high rate of team member turnover is a common problem that permeates not only diverse but also vast organizations, causing huge operational setbacks and financial burdens to these institutions. The chaos brought by constant changes among staff members weakens organizations in several ways,...
Bambu's network of stakeholders
Case study - 3 pages - Startup, entrepreneurship
Bambu is a Singaporean wealth management system created in 2016. It designs customized robo-advisory applications for financial institutions. Its end users are the clients of said institutions. Edward Freeman defines a stakeholder as anyone invested in or affected by the company. Bambu's...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient Express,...
International Strategy in Asia - Netflix
Case study - 5 pages - Services marketing
- Netflix today has operations in the US and other territories, including the Americas, Asia, Europe, and Africa, that strategically depend on HQ. - Presence in a wider territory helps the company mitigate the risks associated with dependence on a specific region for its revenue.
Sustainable Fashion Consumption Study
Thesis - 15 pages - Green marketing
Empirical study on the influence of behavioral beliefs, normative beliefs, and perception of behavioral control on sustainable fashion consumption.
You cannot regulate your way down to 'Net-Zero' but you can invest to get there
Essay - 4 pages - International relations
The European Commission has published a new communication on Better Regulation in 2021, aiming to improve policy-making processes in the EU. This communication demonstrates that the Commission is on the right track by renewing and better regulating the agenda, mainstreaming the Sustainable...
Introduction to Sustainable Finance
Course material - 2 pages - Finance
Green Finance: financial investments flowing to sustainable development projects, initiatives, environmental products, policies encouraging the development of a more sustainable economy.
Benchmark: Definition and Applications of Benchmarking
Practical guide - 4 pages - Marketing theories
Developed in the 1980s, benchmarking is a practice regularly used by companies, in particular, large groups who want to measure the performance of their products or processes compared to their competitors. It is a tool for achieving many objectives, such as obtaining or maintaining a leading...
Wind power in the United Kingdom
Case study - 1 pages - Ecology & environment
The environmental situation in the world is critical. Indeed, today we are witnessing significant deforestation, rising sea levels, ever-increasing pollution, the disappearance of protected animal species and so on. This is why most countries in the world are now focusing on the issues, but also...
How is Mont-Saint-Michel a textbook case of Operation Grand Site (OGS)?
Case study - 5 pages - Ecology & environment
Alarm bells are ringing to save Mont-Saint-Michel. The site was massively developed for tourism in the 19th and 20th centuries, but the environmental degradation of the site will lead us to rethink its management. A victim of over-visitation, the site needs to be transformed into a sustainable...
End of the World and Ecological Catastrophe: A Hegelian Perspective
Text commentary - 2 pages - Philosophy
This report explores the influence of the end of the world and ecological catastrophe on moral behavior, through the lens of Hegelian theory. Pierre-Louis Choquet discusses the importance of reason and awareness in shaping a future society that preserves human values and history. A must-read for...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
A Call to Action: Addressing the Climate Crisis
Creative writing - 1 pages - Linguistics & languages
A heartfelt letter to world leaders, urging immediate action to combat the devastating effects of climate change. Read the passionate plea to save the planet for future generations.
Alternative sources of energy: a detailed presentation about the why, how and when
Presentation - 13 pages - Ecology & environment
This document is a PowerPoint presentation about alternative sources of energy: what are they exactly, why do we need them, how do we find or create them? What is the future of alternative sources of energy?
Application for Master's in Organizational Management and Control
Sample letter - 2 pages - Management control
A student's application letter for a Master's degree in Organizational Management and Control at IAE Lille, detailing their academic background and professional aspirations.
Preservation of Venice's Heritage: A Multi-Scale Effort
Case study - 3 pages - World geography
Venice, a city of unparalleled cultural heritage, faces numerous threats that necessitate a multi-faceted preservation approach. To safeguard this unique site, various stakeholders, including international organizations, local authorities, private companies, and residents, collaborate to protect...
Multifunctional Agriculture in Peri-Urban Spaces
Litterature review - 1 pages - World geography
This article examines the contested uses of peripheral agricultural lands, focusing on the Tours agglomeration and the Protected Agricultural Zone (ZAP) in the Montlouis-sur-Loire vineyard.
