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Theme : Technological factors

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25 oct. 2024

Banking on Bitcoin - Christopher Cannucciari (2016) - Cryptocurrencies and Their Vulnerabilities

Artwork commentary - 5 pages - Finance

This essay seeks to analyze the vulnerabilities inherent in cryptocurrencies and their implications for both businesses and consumers, both domestically and globally. By examining the security risks, regulatory challenges, and market volatility associated with cryptocurrencies, as well as their...

11 juil. 2022

History of Great Britain

Course material - 8 pages - Medieval history

The period which goes from 1488 up to 1603 is often described as a Golden Age in the British history. Henry VIII, Shakespeare, the English Bible with the Anglican Church, the development of Parliament are among the numerous examples that are related to this period. The most important forces of...

21 juin 2021
doc

SWOT Analysis - IBM

Case study - 5 pages - ICT marketing

IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale Company...

29 oct. 2024

Examining Social Justice, Opportunity Disparities, and Policy Interventions on the ethical implications of income within free markets

Essay - 5 pages - Economy general

The problem of internal income inequality within the market system is very complex, urgent, and problematic regarding the ethics of the functioning of such an economy, raising the issue of social justice and equal opportunities in the U.S.A. The necessity of free markets that guarantee economic...

16 oct. 2024

Code of Ethics: AI in Screenwriting

Practical guide - 3 pages - Corporate social responsibility

Artificial Intelligence (AI) is revolutionizing the screenwriting business by building scripts, fine-tuning dialogues, and even suggesting ideas for plot development. However, it involves ethical challenges in its application, such as how to determine the rightful authorship of the script's...

13 oct. 2020
doc

PESTEL Analysis - IKEA

Case study - 5 pages - Distribution marketing

IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...

03 juil. 2024
pdf

Business Analysis - SRI LANKA

Case study - 10 pages - Business strategy

With more than 21 millions inhabitants, Sri Lanka is an emerging country, with high growth rates during last years. The key economic forecasts are good, with a positive and moderate inflation. However, debt risks remain real with a current account negative since 2011 and which should be negative...

22 nov. 2024

International operations and logistics - Supply chain management

Case study - 9 pages - Logistics

Alpha, the explosion protection solutions manufacturer, recently faced financial pressure due to some external specific situations, mostly the global downturn in the oil and gas industry. Therefore, the company has had to imagine a new supply chain's strategy aiming at improving its global...

26 févr. 2021
doc

How to conduct market research

Practical guide - 7 pages - Marketing theories

In 5 phases of marketing, market research is one of the tools that correspond to phase 1: knowing the market. It is about collecting reliable market information at times when strategic decisions have to be made, for example: before launching a new product or activity, before opening a new...

02 janv. 2015

Concorde: Two different concepts

Essay - 3 pages - Business strategy

From 1959, aviation specialists began to see the great potential of supersonic commercial transport aircrafts. Air traffic was growing steadily and rapidly by then. While 100 billion passenger-kilometres were recorded in 1962, 222 billion were projected at this time for 1970. Long haul to medium...

17 juin 2021
doc

PESTEL Analysis - Qatar Airways

Case study - 5 pages - Tourism marketing

Qatar Airlines has been considered one of the best airlines in the world. There are certain dynamic factors one must understand in order to discover the future of an airline like Qatar Airways. They provide many services that make them innovative in their field. Qatar Airways offers a...

21 juil. 2014
ppt

Marketing Environment and Porters Five Forces

Presentation - 11 pages - Marketing theories

Marketers need to constantly scan the environment for changes in the marketplace. There are a number of ways of doing this. PEST involves examining the Political, Economic, Socio-Cultural and Technological factors that influence a company in its operations. It is essentially a macro...

03 mars 2011
doc

The evolution of the video game industry

Market study - 7 pages - Services marketing

During its inception, the video game was represented as pure marginal software, created by computer enthusiasts, with only a basic computer as the tool. Over time, this simplistic representation faded. Meanwhile, the game established itself as an application in its own computer, thus finding its...

13 oct. 2020
doc

PESTEL Analysis - Nike

Case study - 6 pages - Sport marketing

Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...

20 janv. 2009
doc

Ambiguity of the term "objectivity" in the media - publié le 20/01/2009

Essay - 3 pages - Journalism

The importance of the concept of objectivity in the media is well attested. Since the beginning of the newspaper press in the early nineteenth Century in the United States and in Europe, rising democracy in the Society has produced various economic, political and technological...

16 mai 2011
doc

Strategic Management: Air France

Case study - 9 pages - Business strategy

Air France is a founder member of the Skyteam Alliance, created in June 2000, which till date brings together airline companies such as Aero Mexico City, Korean Air, KLM and others. Since 2003, Air France has been one of the two subsidiary airline companies of Air France-KLM, one of the leaders...

03 mars 2011
doc

The instability of the international financial system and the proposals for reform proposals

Dissertation - 193 pages - Economy general

In 1997, an earthquake hit Asian stock exchanges, the shock wave reached Russia a year later, and then Latin America, including Brazil in 1999. To the world, these crises have been a succession of real and financial shocks of exceptional magnitude. Far from having exogenous origins, this global...

20 mars 2007
doc

Ambiguity of the term "objectivity" in the media

Essay - 3 pages - Medias

The importance of the concept of objectivity in the media is well attested. Since the beginning of the newspaper press in the early nineteenth Century in the United States and in Europe, rising democracy in the Society has produced various economic, political and technological...

20 mars 2012
doc

Strategic management analysis: Puma - publié le 09/03/2012

Case study - 45 pages - Management

“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...

09 mars 2012
doc

Strategic management analysis: Puma

Case study - 45 pages - Management

“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...

28 août 2009
doc

Marketing of high technology products

Tutorials/exercises - 32 pages - Services marketing

Technology has encompassed all human activities spread from farmers in the remote areas to the human activities reaching out into outer space. Managing this tool of "Technology" which governs the future of the mankind, planet and the universe covers multiple disciplines of sciences and mankind....

29 sept. 2010
pdf

Strategy monograph: Colas Rail, Turnkey produts - publié le 29/09/2010

Case study - 22 pages - Business strategy

Colas Rail continues to be the French leader in the rail-track laying business. Its leading role in this business is partly due to its unique ability to deliver turnkey products to its clients. The company has been active in all the spheres of railway business, from building up to the maintenance...

14 mai 2021
doc

PESTEL Analysis - Nestle

Case study - 6 pages - Distribution marketing

Present in many countries, Nestlé is a company that occupies an important place in the agri-food sector. Thanks to its diversified products of different quality and nature, the Nestlé company has found a loophole that has enabled it to attract as many consumers as possible, gain a remarkable...

08 juin 2009
pdf

Strategy monograph: Colas Rail, Turnkey produts

Case study - 22 pages - Business strategy

Colas Rail continues to be the French leader in the rail-track laying business. Its leading role in this business is partly due to its unique ability to deliver turnkey products to its clients. The company has been active in all the spheres of railway business, from building up to the maintenance...

19 déc. 2011
pdf

The launch of hairdressing salon "Tchip" in Australia

Internship report - 32 pages - Business strategy

The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...

25 févr. 2011
doc

Integrated marketing communication: Promotional report for Kindle - publié le 22/02/2011

Case study - 19 pages - Services marketing

This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...

20 déc. 2011
pdf

The launch of hairdressing salon "Tchip" in Australia - published: 19/12/2011

Essay - 32 pages - Business strategy

The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...

22 févr. 2011
doc

Integrated marketing communication: Promotional report for Kindle

Case study - 19 pages - Tourism marketing

This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...

29 oct. 2013
doc

The WWF climate savers strategy: In search of the "Giant Step"

Case study - 12 pages - Educational studies

WWF (World Wildlife Fund) is among the leading NGOs (non-government organizations) in the world. The Fund was established in 1961 and since then has been operating and directing its efforts in saving the planet, the world of life. "Climate Savers" (CS) partnership program was founded in 1998 by...

10 mai 2011
doc

The forces that affect and influence an organization and its strategy

Thesis - 6 pages - Business strategy

Managing organizations is a difficult task as the world is becoming increasingly complex. The environment is constantly changing and organizations must have certain strategies for survival and to withstand threats. Firms are affected by different types of environments with several aspects: The...