DreamShare business plan
Business plan - 15 pages - Design and digital creation
We are going to launch an innovative community website in France. The company responsible will be a partnership. The product and the Company will have the same name: Dreamshare. Our concept is pretty similar to the concept that our competitors have come up with (Myspace, Facebook). Though...
FNAC: A successful online business - publié le 16/01/2013
Case study - 10 pages - Business strategy
Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies have...
A Guide for your first steps in SEO - publié le 13/06/2011
Thesis - 6 pages - Computer science
The term "search engine" is usually used to describe crawler-based search engines and human-edited web directories. Search engine optimization involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific...
Sequoia - E-marketing Plan - publié le 04/10/2011
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
Facebook report
Case study - 13 pages - Business strategy
The aim of this report is to introduce the concept of social networking thanks to the example of Facebook, and to see how this can have an influence on business strategies and more precisely on recruitment strategies. Organizations have indeed understood that information technology is starting to...
Facebook and social networks - to transform a community in economic value
Presentation - 84 pages - Medias&communication marketing
Today, 300+ million people have a Facebook account online. In less than 6 years, this website has been able to reach a quarter of the whole internet population. Facebook is now, the leading online social network and is a game changer in the internet world. Online social networks are...
FNAC: A successful online business
Case study - 10 pages - Business strategy
Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies have...
Task management time management and leadership theories
Thesis - 12 pages - Management
The task management is all about organizing groups of people to work together productively towards clear goals, or objectives. There are many attributes for specifying a given task. One has to do a proper research on the task before implementing it. Before that we need to write our expectations...
E-Business: Sephora.com - publié le 29/09/2010
Case study - 14 pages - Management
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...
A Guide for your first steps in SEO
Thesis - 6 pages - Computer science
The term "search engine" is usually used to describe crawler-based search engines and human-edited web directories. Search engine optimization involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific...
www.DreamShare.com : "The place to share your dreams
Case study - 9 pages - Digital & e-marketing
Globally our concept is quite similar to the one of our competitors (Myspace, Facebook etc), so in the way we are a community Website. However, we propose one main innovation: the travel dimension. That is our USP. We are unique because we link the community and the travel website...
The interactive world
Case study - 16 pages - Design and digital creation
Le Monde Interactif is the subsidiary dedicated to the numeric editorial content of La Vie/ Le Monde group. Established in 1995, it aims to develop Lemonde.fr, the website of the daily newspaper Le Monde. Lemonde.fr is the first National information website, far ahead of the...
Integration of E-business within the company - The Redoute
Internship report - 12 pages - Business strategy
The Redoute was created in the 1820s. In the past, it was a company specialized in woolen shadowing. Its founder, Charles Pollet, named it in honor of the street where the company was originally implanted, it was the street of “The Redoute”, in Roubaix, in the North of France. For more...
Leshop.com: financial and marketing analysis
Market study - 20 pages - Distribution marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...
What are the reasons for the Meetic's success?
Case study - 5 pages - Digital & e-marketing
We cannot deny that Meetic has been a great success; it is the most popular European online dating service with a turnover of 115 millions euros in 2007. The most used dating website in Europe has as its main competitor is the internationally reputed company, Match.com. The launch of this...
Corporate web communication: Lastfm - publié le 19/01/2009
Essay - 12 pages - Journalism
Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the biggest music database completed by all users...
e-business in the development of Interflora - Case study
Case study - 11 pages - ICT marketing
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery...
Leshop.com: financial and marketing analysis - published: 29/09/2010
Case study - 20 pages - Services marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...
Journalism and internet comments
Essay - 3 pages - Design and digital creation
Over the past few years, the advent of the Web 2.0 or the "social Internet" allowed almost every existing website to integrate social elements into the content it produces. Facebook, Twitter or YouTube are often cited as perfect examples of how this social revolution has reshaped the way...
www.DreamShare.com : "The place to share your dreams - publié le 12/05/2009
Thesis - 7 pages - Business strategy
Globally our concept is quite similar to the one of our competitors (Myspace, Facebook etc), so in the way we are a community Website. However, we propose one main innovation: the travel dimension. That is our USP. We are unique because we link the community and the travel website...
Web services in France
Sectorial analysis - 5 pages - Services marketing
The French websites speaking about restaurant are very completed. www.aurestaurant.com/ is the leader for this service, we can have a repertory of all the restaurants in France (more than 100 000 restaurant). There is a ranking system on the website to evaluate the restaurant. The...
SoundCloud: Business model
Case study - 10 pages - Business strategy
The company SoundCloud has been created in 2007 in Stockholm, Sweden, by Alex Ljung and the artist Eric Wahlforss. As soon as the company has been created, it has been moved to Berlin, Germany, because according to the founders, it is the best city for everything regarding the music industry in...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
Advantages of e-recruitment
Case study - 7 pages - Human resources
The online recruitment (or e-recruitment) is the process of matching people and appropriate job offers thanks to the internet tool. It is also the process to hire them using the internet. Usually and nowadays, the most common form of online recruitment is the ads of jobs that we can find on job...
Web Design in E-Business - Interface Analysis
Case study - 6 pages - Management
In this day, internet takes a vital role in many facets of an online business' life and process (Krug 2005). It can be defined as a tool where goods and services are provided well to reach customer needs and satisfaction. It is a way of attracting people's attention, arousing their interests,...
Case study: You Tube - publié le 29/09/2010
Case study - 11 pages - Services marketing
You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses...
Viral marketing: targeting at children - published: 29/09/2010
Case study - 5 pages - Services marketing
Nowadays, companies are getting more and more involved on the Internet. Indeed, Harridge and March (2004) confirm this statement. There are in fact several reasons why companies are increasingly using the Internet. It is possible for them to introduce their company through a website, to...
Marketing Strategy for the development of the concept "Healthy Life Style " - publié le 29/09/2010
Case study - 10 pages - Services marketing
We are a multi-disciplinary team consisting of dietitians, nutritionists, doctors and computer specialists. Our team develops the concept of a Healthy Life Style. The ethics of the method of HLS is based on an individual food program respecting four imperatives: Protect the healthy living; keep...
E-Business : Sephora.com
Case study - 14 pages - Digital & e-marketing
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...
Viral marketing: targeting at children
Essay - 5 pages - Clients and users behaviour
Nowadays, companies are getting more and more involved on the Internet. Indeed, Harridge and March (2004) confirm this statement. There are in fact several reasons why companies are increasingly using the Internet. It is possible for them to introduce their company through a website, to...
