Socio-economic status: An independent risk factor
Thesis - 12 pages - Social, moral & civic education
Social inequality on health is well known. The measure of socioeconomic status remains difficult because it is a multidimensional concept that requires the use of multiple indicators. The indicators used to measure social status are education, occupation and income. They each have their...
A multinational study of gender wine preferences
Tutorials/exercises - 10 pages - Social, moral & civic education
Wine has become an international business, and the difference in wine preferences based on consumer's gender and how these differences vary from country to country are important issues that should be considered in wine product development. We examined consumer's preference for the type of wine...
Why using brand management in the tourism industry ? The case of destination branding
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
e-business in the development of Interflora - Case study
Case study - 11 pages - Services marketing
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by which...
The Threat of the New World to the French Wine Market: Are historically traditional wines are being usurped by aggressive new competitors?
Dissertation - 77 pages - Services marketing
The objective of this dissertation is to identify the difficulties that the French wine market faces with regard to the competition of the producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa, Chile...
