Abstract
The below mentioned business values of e-business are considered as the basic and fundamental characteristics of the company ?Google.' The characteristics are as under:
a. Differentiated: The innovation of e-business and its implementation must permit the company to provide a differentiated product from that of its competitors.
b. Competitive cost structure: The Company has not reserved a specific place for its customers. Thus, it becomes increasingly difficult to maintain a strong cost structure. Hence, its weakness.
c. Attractive partnership opportunities: By entering into partnerships, the company can increase its turnover. This new venture is a new technology which can be implemented with the use of e-business. To quote an example of this partnership or merger, Google is presently partnering with eBay.
d. Word of mouth opportunities: As start ups do not publicize their communication, through the main media, the word of mouth process is their best opportunity to be gaining popularity and recognition.
e. Memorable product and name: Once again, as start ups are not involved in a detailed communication process, it is essential that they adopt an easy minded name through the e-business process.
f. Attractive product to entice partnering or a merger: These companies must possess an attractive product or service in order to attract other companies towards the preparation of a merger or an acquisition.
g. Product evokes emotion: The product or service which is sold by a start up company, must give good feelings or credibility to their customers. In the case of Google, the company gives the image of being a friendly company.
h. Niche market or fragmented industry: Start ups must concentrate and focus their efforts on specific markets through the e-business intervention process.
