The e-marketing plan of a Belgian SME: Cha-hu-the - published: 29/09/2010
Case study - 26 pages - Civil law
Nowadays, “the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it”. Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically,...
Reconciliation of public service neutrality and guarantee of freedom of religion
Case study - 4 pages - Educational studies
The Court then analyzes the values represented by the headscarf. Now, for the Court, the scarf is "imposed on women," and it follows a prescription "difficult to reconcile with the principle of gender equality". But first, it seems quite embarrassing that the Court gives an interpretation...
Marketing of the 21th century: EcoATM, the French recycling market
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to...
The Truman Show: Movie Review
Internship report - 6 pages - Film studies
Many elements in the Truman Show illustrate the reality of our current society and how it works. I will particularly talk about the attitude of viewers who, perhaps unwittingly, are partly responsible for the broadcasting of this kind of program (reality TV shows). I shall also tackle the ethical...
A study on E-Commerce
Case study - 16 pages - Business strategy
E-business is what happens when you combine the broad reach of the Internet with vast resources of traditional information technology system. It uses the Web connect together customers, vendors, suppliers and employees in a way never before possible. They do business on the Web, and consequently...
Sydney Finkelstein - Why smart executives fail
Case study - 5 pages - Business strategy
‘Big Bosses se Plant' is a Spanish translation of the best seller ‘Why Smart Executives Fail'(2003). The original version has been authored by Sydney Finkelstein. Sydney Finkelstein is a graduate in Management from the University of Columbia. He has received degrees in Industrial...
The Night Cafe by Van Gogh: An analysis
Thesis - 5 pages - Arts and art history
The Night Cafe by Van Gogh gives a real sense of melancholy, which is an outcome of the deep night glow in the cafe. This canvas has a very specific character. Painted in 1888, the Night Cafe is the pictorial transcription of sentimental and emotional tribulations that haunted the painter....
Dominos pizza - Failures and key success factors
Case study - 8 pages - Management
With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...
Paintball: The creation of the company "Fun Adventures"
Thesis - 20 pages - Services marketing
We decided to set up a paintball company to cater to those who enjoy outdoor games. This activity has gained substantial popularity over the last fifteen years. We can distinguish different aspects of paintball that are apparent in the recreational activity, paintball sports (i.e., a competitive...
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
video gaming and Nintendo
Case study - 17 pages - Services marketing
For many years, modern societies, especially in more developed countries have become increasingly individualistic. Indeed, individuals have been acting alone and for their own interests, which may also point to the phenomenon of hedonism. This refers to the pursuit of pleasure becoming the...
Analysis of the confectionery market and the chewing-gum segment
Market study - 60 pages - Services marketing
This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to its...
Strategy marketing of the coffee chain Starbucks Coffee
Case study - 35 pages - Services marketing
The Starbucks Coffee Company was founded in 1971 by three friends who were amateur connoisseurs of quality coffees. They opened their first store in the U.S. in the city of Seattle. The shop then sold retail coffee grounds, prepared according to customer's demand. During the first year the...
Inter-cultural management: Case of L'Oreal
Case study - 9 pages - Management
L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...
Lipton Iced Green Tea
Case study - 15 pages - Services marketing
Founded in 1893, the Lipton brand is part of Unilever and has a worldwide turnover of 48.8 billion Euros. Ranked number 1 in the United States and many European countries, Lipton is the world's leading brand of tea. It is present in the market for teas, herbal teas, and soft drinks. Though...
Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)
Case study - 13 pages - Services marketing
Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...
Launching of the wines of the Center-Loire in China: analysis and potential of development
Market study - 121 pages - Services marketing
In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...
Financing the campaigns during the US Presidential elections
Essay - 3 pages - Political science
The ability to finance a campaign can be the most powerful asset of a candidate. An issue that can arise is how great of a role campaign finances play on the success of the candidate. The ability to raise more money than the opponent gives the candidate an advantage and the ability to...
Why I'm More Important than You Are: A Case for Agent-Centered Prerogatives
Dissertation - 35 pages - Philosophy
We are acting permissibly when we do things like go to the movies once a year, or even once a month. Most of us would find it ridiculous if we were told we actually were not permitted to do these things. I consider anyone who disagrees with this claim to be outside of the accepted norms of...
Optimum Currency Areas and the Euro-Zone: An Analysis of how the Euro-Zone can become an Optimum Currency Area
Thesis - 4 pages - Economy general
In the following paper, we make use of one of the chapters of our textbook, which focuses on Optimum Currency Areas in relation to Europe. After perusing the information thus provided, we found related articles that would provide us with significant information that would allow us to compile an...
Welfare Contractualism: Beneficial or detrimental?
Essay - 3 pages - Political science
In a society that faces 'problems of un-employment, sluggish growth, and population ageing,' the main question that governments asks is how can we go about getting people to work? Stuart White, the author of Social Rights and the Social Contract, shares some insight on this matter and...
The Pride and Prejudice of Elizabeth: An Analysis of the Heroine in Pride and Prejudice
Essay - 4 pages - Film studies
This paper gives an analysis of characters of the heroine in Pride and Prejudice-Elizabeth. Pride and Prejudice is generally considered as one of the Jane Austen's most popular works. After reading the novel, people will be attracted by Elizabeth's intelligence, wit and lively...
IKEA UK : Study on the journey of the company in UK Market
Market study - 10 pages - Business strategy
"IKEA arrived in UK in the late 80's and it is said that with the exception of Abba and Volvo, this is perhaps the third most predominant area where Sweden left its mark. It opened its first store in UK at Warrington, in 1987. Unlike other international brands which target the capital for opening...
Corporate Compliance Plan
Case study - 7 pages - Management
Business ethics and social responsibility affects customers, businesses, shareholders, and the reputation of the organization. A business that is dishonest can cause harm or even send an individual to jail. Several forms of doing business are through sole proprietorship, partnership, and...
Eternal recurrence as the ultimate test of life-affirmation
Case study - 13 pages - Philosophy
What is life-affirmation? To be sure it is the heart of all of Nietzsche's books (dare I say even of every word?). It is a holy Yes-saying to life, to one's world as it has been, is now, and as one will make it. The one who affirms life is not passive, but rather is alive and passionate; she...
Kompan: Supply chain
Case study - 5 pages - Business strategy
Now Kompan has a flexible production platform - modular product architecture, which is suitable for a large number of product variations . It enables the mixing of different components and creating different end-products, making the customization easier. A great advantage of this type of product...
Mass media and the war in Iraq
Case study - 3 pages - Political science
The song entitled "Boom!", by the band System of a Down (S.O.A.D), appears off their third studio album Steal This Album! Released in 2002, the album failed to meet the success of S.O.A.D's previous album Toxicity. The album was created mainly because unfinished songs were leaked onto the...
Workplace motivation
Case study - 2 pages - Business strategy
Economical trends are driving forces of motivation for any commerce, business, or employment situation. The major motivational strategy would be either salary or status increase and therefore must be the top consideration when a manager seeks to gain productivity. The purpose of this paper is to...
My ethical decision
Case study - 1 pages - Educational studies
Every day we are faced with making decisions. It all starts from the time our alarm goes off in the morning until we go to sleep at night. Do I hit the snooze button and sleep ten more minutes, or do I just get up and start my day? Which outfit should I wear? Do I need to shave? What do I want to...
Foundations paper
Case study - 2 pages - Educational studies
The United Way has many projects in which they provide services for. Some of these are help in education of the youth, their campaign for the common good, transportation services, and penny drives. All of these things go a long way to serve those in communities across the nation. They are a very...
