Abstract
The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being washed. The waiting time is about 35 to 40 minutes to wash the clothes, and then you have to wait to dry your clothes. They often don't know what to do during this time. How will their life be made better? For them, going to the launderette will be more pleasurable. The service: Washing clothes at the laundry need not be boring. We offer the possibility for customers to have a good time while they wash their clothes. Nothing has really been done in this area (apart from in Montpellier in the South of France). This service responds to a specific need of consumers. Nowadays, people are looking for convenience. It responds also to a trend in our society: people are looking for facilities and pleasure. They don't like to waste time. The concept creates also a new community (new friends, place of acquaintances) and conviviality.
