Abstract
Marketing Research:
-IT-Trip industry decided to invest as much as one can in its market study. This, in order to obtain the most precise study with the less error margin.
-In addition, the market study represented less of 10% of available cash during the quarter 1.
Segments:
-The first decision was to choose different segments of activity, from the market research. Thus, "travellers" and "workhorse" segments were selected.
-These segments were chosen because they had the following characteristics: potentially high demand, prices that allow to the company to generate margins relatively quickly, geographical location more or less similar (so the sales offices can work for both segments) as revealed a convergence analysis with data of market research buy in quarter 1.Manufacturing:
-IT-Trip Industry has its manufacturing facility located in China.
-This location allows to obtain the lowest costs in the mid-term and long term (it planned to position this company sustainably on the computer market), despite transport costs initially higher for targeted markets.
