Abstract
"In 1950 Mr. Harry Wasylyk invented the familiar green plastic bag. This plastic bag was made of polyethylene. Garbage bags were first used and test in the commercial market, rather than home use-the first bag sold was to Winnipeg general hospital. Union Carbide Company in Lindsay, Who employed Hansen, bought the invention from Wasylyk and Hansen. In 1960 Union Carbide manufactured the first green garbage bags sold for home use. The name is known today as Glad Garbage bags." Since the garbage bag became a common product essential in everyday life, many different problems were to be solved. Therefore the challenge for the trash bags producer was to solve the problems and bring new opportunities.
Consumers have acquired an environmental awareness and are willing to contribute to a better way of living balanced with the respect of the planet. The place of the garbage bag has always been hidden as it doesn't fit with the design of its surrounding. Our product, the Treend Bag®, will solve these problems and bring new opportunities. We will first define our product, by defining its function, the problem and opportunities it solves, and its name and brand. Secondly, we are going to define how we are going to reach our audience by defining our target audience and their drivers. Thirdly, we are going to explain how we are going to deliver the message with what kind of communication strategy and through which media. In the fourth part, we will see the regulatory aspect where our product belongs to. Finally, we will present a complete example of media campaign for our product.
