Abstract
This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will Intel's new product plans hamper AMD's growth plans? Finally, after analyzing AMD's positioning with the Power Campaign, the report explains how the company tries to build a competitive advantage with a customer-centric approach: will it yield commercially viable innovations that are dramatically different than those Intel will develop?
