Abstract
Currently, Apple is one of the most renowned IT companies in the United States and across the globe. Indeed, the net income of the firm rose from $39 million in 1981 to $1335 million in 2005. In 2008 April 23 Apple announced the financial results for the second quarter of the fiscal ended in March 29. The company recorded a turnover of $7.51 billion and reported a quarterly net profit of $1.05 billion." It is a huge improvement which is a reaction to a specific global strategy, a sense of innovation and the loyalty of the customers.
The story of Apple has started on the 1st of April 1976 when Steve Jobs and Steve Wozniak built a computer circuit board on their family garage. The company quickly had another member to manage the business: A.C. "Mike" Markkula, Jr., who worked for the chip maker Intel till his retirement at the age of 33.
The team:
-Steve JOBS: the visionary
-Steve WOZNIAK: the technical genius
-A.C. "Mike" MARKKULA, Jr.: the experienced business man
For this case study, I will start from Apple's major competitive advantages since the inception of the company. Then, I prefer to explain the development of over the last 15 years, which is followed by the evaluation of the Apple's strategies since 1990. Too conclude, I will analyze Steve Jobs' efforts to solve problems and the innovative products like, iPod and iPad that contributed much for the success of Apple..
