Abstract
Supposing I am a senior sales representative for a "World of Organics" in the U.K, my main responsibility is to sell the company's range of Food and Drinks products. I choose to sell products to Granby and ASDA. It is important to know that two kinds of markets have different needs.
A small grocery have more needs than a major retailer, they wants to sell basic product for everyday customer life such as drink, fruit and vegetable, grow their range customer and increase their sales. Major retailers pay only attention their image and develop their turnover because they have a good fidelity due to their strong relationship with their customers.
