Abstract
Rugby has been confidential for a long time, only reserved for players. It only had interest in its practice, it had an initiatory dimension. The values of solidarity, sense of sharing, courage, humility, self-sacrifice are the foundation, the essence of the sport. But the promotion of rugby has been accelerated with the development of the interest from the media and more specifically the development of its television coverage that began in 1960-1970. The rules of the sport are constantly changed to seduce televisions, in favor of the attack and the show. Moreover the halftime mutates from 5 to 15 minutes to extend the advertising on televisions.
Historically it is the media success of the second rugby World Cup, especially in rich countries, who dazzled the Anglo-Saxon television businessman, Rupert Murdoch. Who after a few messy attempts to professionalize the rugby by various interest groups, provides for 550 million dollars a year of exclusive TVs rights for the Australians, New Zealanders and South Africans Federations to organize, mainly for its private channels its own competitions, called the Tri-Series, which is a triangular tournament with away and home games and the TOP 12 which is a tournament bringing together the provinces of these three nations. This is the first private competition of the history of world rugby.
