Abstract
The online objectives of Dawanda.fr are to provide a website by which any designer can offer its products. Each designer can open its own shop. It represents an intermediary between designers and customers who are looking for unique and original products. The main objective of Dawanda is to make designers sell in order to get commissions. Another underlying objective is to make customers loyal by creating a strong Dawanda community.
The online offering covers a wide range of handmade products: fashion products, accessories, bags, jewelry, baby and children products, home, art, vintage… Dawanda offers designers to open a shop for free (Dawanda takes 5% commission for each products sold). In addition of designer products, you can buy vouchers by which you offer to a person a sum of money to spend on Dawanda. The online strategy is to generate revenue by making people open shops and by encouraging new customers who will buy designer products. The website allows also creating a personal space.
