Abstract
The introduction of our group project is divided in two parts. We will start with a short presentation of the company. Then we will use the 4Ps method in order to determine the product and the brand's offering.
Background of the company Michael Dell founded the Dell Company in 1985 by (Michael Dell is an American business magnate). The head quarter is situated at Round Rock, Texas.
Dell develops and supports PC's, servers, data storage, devices, and network switches, computer peripherals and, other technology related products. Dell is known to be the preferred desktop and laptop provider of enterprises in U.S.
Indeed, the 10 largest US companies run on DELL and the top 5 US commercial banks run on DELL.
A few years ago, Dell has chosen to develop its position towards sustainable development. Dell is one of the only companies in the computer industry to offer its customers free recycling of their old computer.
