Abstract
Caroll has been a subsidiary of Vivarte Group since 1988. It has a lot of experience in its domain and is now, undoubtedly, one of the ready-to-wear sector's greatest success stories. The brand has been recognized and appreciated by a great many women for over 40 years, and is particularly known for its quality and style. With more than 70 of its 270 shops located outside of France, the Caroll brand is also developing rapidly internationally. Caroll's culture is based on a shared brand vision and shared enthusiasm buttressed by a strong product identity. What is especially interesting, particularly to us, is the high degree of adaptability to the market and an innovative brand / distributor concept, that will help brand to be established in China. "Today at Caroll, the purchasing manager, collection coordinator, product managers, designers and purchasers all take an increasingly horizontal approach to their specialties, each incorporating know-how from the other disciplines into their ongoing quest to create the most beautiful clothing possible, and optimize customer service." In all countries where brand Caroll is established, the Caroll network has the same ambition: to turn diversity of talent into a collective talent serving the development of the brand as a whole.
