Evian

Abstract

3 commercial periods:
In the 68s:
"So council marmot, go and live in the mountains or drink plenty of Evian"
90s - 2000:
"Evian, approved by your body as a source of youth"
Water is as important as air you breathe
Today:
"Live Young"
Evian managed to stand out from other watermark thanks to:
Its wide range of products
But also thanks to the popularity of its advertisements
Evian is very close to its consumers :
Popularity on Facebook
Website
Humanitarian causes