Export to India : Hermès

Abstract

-> 2008 : whole collection based on indian fashion (Saris) « Orange Hermes & Rose indien »
-> 2011 : opening of a “Flagship” in the heart of Mumbai old town with its local partner KHANNA RETAIL
-> Strategy opposed to its competitors
-> 3 shops – 1 in a prestigious hotel Delhi and 1 in Pune
-> “ Hermes and India has a love relationship it's not about business”
-> “No marketing tools in India, it is not here that we are going to make profit”