Abstract
Since the end of the Second World War, the USA is became a superpower. This superpower leans on economic and military aspects but also on culture. The spreading of the American culture, the « American Way of Life », throughout the world is usually called Americanization. Americanization is the globalization of political, economic and cultural habits in the world according to the US model. This influence is mainly based upon popular culture, medias (movies, series and sitcoms) or American brands which show an ideal vision of the American model.
Our study will focus on the world's Americanization through the example of the worldwide company McDonald's. So we are going to wonder to what extent McDonald's is a symbol of Americanization. First of all, we are going to present the history and the philosophy of McDonald's and to defne more precisely the notion of Americanization, then we will study to what extent McDonald's is a tool of Americanization by its size and brand recognition and at last we will wonder what critics can be made about McDonald's and Americanization.
