Abstract
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK. Nowadays, Primark count 194 stores in 7 countries: 138 in UK, 38 in Ireland, 14 in Spain, 1 in Portugal, Germany, Belgium and the Netherlands. (www.primark.co.uk/aboutus)This brand became more and more successful through years. Today, it is well known around UK and Ireland.
Primark fits everybody, as they are well diversified: clothes for men, women, children (sportswear, casual, smart), but also shoes, accessories, lingerie, cosmetics and home items.(www.primark.co.uk/Our_Products). The company opened 41 stores in 18 months. Its turnover was £1.933 billion in 2008, and sales are constantly increasing even during the recession (a 19% raise of sales within the last 4 months of 2010, (The Guardian, 2010)). Maybe even more during the recession, as Primark sell cheap clothes and defines itself as “fashionable clothing at competitive prices”.
