Abstract
Remy Cointreau is a French group with the principal activity of producing and distributing wine-based products. It operates under the following segments: Cognac, Liqueurs & Spirits and Champagne. It is present in Europe, America and Asia.
The Group is famous all over the world for the quality of its products and its strategy focusing on top-of the-range. Though the wine and spirits market is very competitive and atomized, Remy Cointreau is ranked among the top 10 in the market.
Remy Cointreau distributes its Cognac under the brand name Remy Martin, VSOP, Accord Royal, Club, Vintage 1988 and Louis X111.
Under Liquors and Spirits, the Group distributes its products under the brand names Cointreau, Metaxa, Mount Gay Rum and Passoa.
The Group also offers a range of champagnes under the brand name Charles Heidsieck and Piper Heidsieck. Their champagnes are marketed in hotels, bars and restaurants. The Group is present in Europe, America and Asia.
The Group distributes its products through two distribution networks - Maxxium in Europe and Asia, and Remy Cointreau in the United States. The aim of the group consists in leaving Maxxium for 2009 to gain in independence.
