Abstract
Gabriel is a Danish established niche company which develops, manufactures and sells upholstery fabrics and related product features. Gabriel works on a global level and is constantly aiming towards reaching a blue ocean status.
The current vision is as follows :
•Gabriel is to be the preferred development partner and supplier to leading international manufacturers and lead users of upholstered furniture, seats and upholstered surfaces.
•Gabriel is to obtain Blue Ocean Status through an innovative business concept, patents, licences or similar rights.
•Gabriel is to enjoy a status as an attractive workplace for and partner of qualified employees and enterprises.
In the annual report, the management are of the opinion that due to the current poor economic conditions, Gabriels's growth potential within its core business may reduce. This could potentially prevent them from reaching their vision, thus the vision needs to be re-considered. As a result of this, a committee has been set up in order to increase revenue through acquisitions.
