Abstract
The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign.
Apple is one of the big companies in the world. Each year, Apple innovates, launching new products, creating new marketing campaigns, or new promotion campaigns. With products like the iPhone and the iPod, Apple has experienced immense success. What could be the reason behind the success?
Steve Jobs, the Apple CEO, is the most important person of this company, because he always finds new ideas, for creating a buzz around new Apple products. In terms of distribution Apple has an international vision. In fact, Apple distributes its products world-wide.
That's why this brand is known everywhere, and has a strong reputation at the international level. Apple can count on many fans, who participate in the different promotion campaigns of Apple. Apple is like a private club for these fans. Apple knows how to create a big event to retain these fans. Even if with the crisis people spend less money, people continue to spend on computers. They don't want to be deprived of their leisure.
