Abstract
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the way it operates – maximizing the benefits and minimizing the downsides. Specifically, CSR is the voluntary actions that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society” (summers, 2008).
Air France-KLM is one of the companies, which have their CSR online. Its report is divided into seven parts: Group profile, key challenges for sustainable development, sustainability management, customers, workforce, environment and society.
The aim of this paper is to analyze and criticize the corporate social report of the Air France-KLM company.
This essay is divided into three further sections. The next section will give a brief overview of the company. Then the following section will focus on the Corporate Social Report analysis. Finally, section three will point out all the measures taken by the company and their effectiveness, in response to their stakeholders' needs.
The Group Air France-KLM is one of the global leaders in air transport. Created in May 2004, these two airlines, Air France (French) and KLM (Dutch) have nevertheless kept their own identities. The CEO of Air France is Jean-Cyril Spinetta and the one for KLM is Leo Van Wijk (KLM, 2008).
