Abstract
The report was commissioned by the Chief Information Officer to discover the global trend on the use of our social networking sites by different business organisations across the world. Considering the development of information technology and its dramatic influence on the networking business, therefore, understanding and analyzing big data is necessary and important to our organization.
The research draws attention to the definition and function of big data, and explores the role of big data in our organisation's growth. For example, it is a holistic concept that leads to effective leadership, innovation, segmentation of market, targeting and after-sale service. The future of big data is also considered as a future potential benefit for our business: customer segmentation, new demand and innovation are three relevant examples proving that big data leads to business success. Furthermore, in order to understand big data specifically, we analysed four real life cases to comprehend risks and benefits of the concept. The examples are Target, Nongfu, ERP system use in the furniture company and privacy issue in big data system respectively.
