Abstract
Today, Customer Relationship Management is used a lot when creating and launching a new product on the market. By definition CRM is a system or systems that monitor and analyze customer interactions with an organization. Those statistics are then used to improve customer interaction by predicting and presenting the information in such a way that each customer's message is almost personalized. CRM can also be used to learn more about the customer behavior and try to adapt the product in order to satisfy the customer's needs. It can be used in many cases, and I will show through this assignment how I used it for different types of tasks for the launch of a new product in my last internship.
I did my last internship at ELTEG, a company providing different Internet based tools to create and manage websites. The company was created in 2009 by two French entrepreneurs specialized in Web services and medias: Christophe Agnus and Rémi Poulet.
Today the company has 10 employees and is based in Paris. The company first launched Wala, an Internet platform that lets businesses develop and manage their websites. The product was quite successful. In the 2012, it launched a new Internet platform called Sopixi, a web-based platform that lets people create their own websites very easily for free. I was hired to work on this project that was still in development. The Beta version was already launched but the company didn't start communicating on it. My job was to start promoting the service on the web.
