Abstract
The Kooples offers clothes and accessories for men and women. The collection is unisex for an androgyn style: chic/rock of the street between Paris and London. Colors are sober. Boys and girls can wear the same things, shop in the same stores. Clothes have a really good quality with noble materials. The brand is inspired by the Savile-Row way (high quality clothes for men) with three piece suits for example and which aim at remaining timeless to cross years.
The design of clothes is made in London and the choice of the materials which realizes the real value of their collection (leather, silk, fine sewing and cashmere) seems to be quality security. The brand adds to this a contemporary rock spirit on the motives, but also by joining with The Great Frog (brand of London) who realizes jewels for rock musicians (death's-head). Clothes are manufactured in the Eastern Europe and in Asia. The cutting of clothes being narrow by choice of trend and fashion by the brand excludes some kinds of morphology and thus realizes an implicit selection of the customer
