Abstract
Today several companies choose to combine in order to create only one entity. They can decide to merge for various reasons, it can be to create values, acquire a financial stability situation, improve its strategic position or to offer the stockholders of one company securities. They are also other way a company can develop it-self, by making an acquisition of another company; make a joint venture or a partnership. In this case we will study the merger between Brahma and Antarctica, two famous brewers in Brazil. Before focusing on the merger, we will analyse the two groups before the merger in order to know their situation before the merger and their objectives towards it.
The Brahma beer is a famous brazilian beer created in 1888. The spirit of the group has spread all over the country, mainly due to its innovative and striking advertising campaigns, who represents the Brazilian culture. The group manages a range of almost 20 beers under the main name "Brahma". All beers are different, but the company is well known for its original beer, which is a soft beer. Through its products, the group is spreading its philosophy, living life with effortless flare.
