Global business strategy

Abstract

Ranking number six worldwide and number two in Europe, PSA Peugeot Citroën has enjoyed the strongest organic growth of any carmaker in the last four years. In 2001, they sold more than three million vehicles, representing a year-on-year gain of 11.3%. Let's us firstly analyze the strategy adopted by PSA to respond to the issues it is concerned with. Then, we will critically analyze the original strategy and consider the alternatives.