Abstract
According to numerous prizes and awards won over the past few years, elBulli is recognized as the best restaurant in the world, and its owner and Chef Ferran Adrià is recognized as the best chef in the world. It is almost impossible to get a table at elBulli, since it serves 8000 dishes a year. The very strong scarcity, the exclusivity of the setting of Roses, on the Costa Brava, and the constant effort put into innovation and creativity are the main things that contribute to classify elBulli restaurant as a luxury brand. The restaurant is the first and core activity of elBulli: This is where the business, the brand and the recognition elBulli started and continues to grow. The reputation of elBulli restaurant is based on commitment to the highest levels of innovation, quality and exclusivity in terms of gastronomy. elBulli is synonymous to happiness, according to Ferran Adrià.
