Savencia Internationalisation Strategy

Extract

[...] This advantage could benefit Savencia in reducing its chocolate production costs. With an average production of 2.3 million tons of cocoa and over 45% of global production, this country could, in the long term, generate enormous profits in the production of high-end chocolates such as Valrhona or Maison du chocolat. For a global budget of 600 million euros, with investments of 500 million composed of infrastructure and production equipment, Savencia is announcing itself as a market with a bright future in Africa. [...]

[...] In France, its reputation no longer needs to be demonstrated, but innovations would still make a difference. The French dairy industry being mature, innovation in the production of enriched cheeses with ingredients such as spices, herbs, truffles or dried fruits would create more flavor. French consumers like to discover different sensations. Innovation in terms of flavors and textures with original tastes and surprising textures. Conduct a study and analysis of consumer trends to understand local tastes, consumption habits, preferences in terms of flavor and format, as well as trends in terms of health and well-being. [...]

[...] Food preferences vary and taking into account sociocultural factors, combinations of ingredients will be considered. Adaptation of certain products to taste preferences by varying flavors and texture, and to local consumption formats by playing with packaging can significantly increase their acceptance and success on new markets. The establishment of a management team with in-depth expertise in the Arab markets, giving them a certain level of autonomy in making decisions tailored to the region's context. A budget that takes into account the investments made and the contributions in human resources, as well as research and development. [...]

[...] Internationalisation Strategy - Case of Savencia Group *The documents related to this case study are available upon request from the customer service. Savencia's internationalisation approach can be structured around the following guiding line: positioning itself as a gold actor in the Middle East (Saudi Arabia) through the reinforcement of its presence, innovation through local tastes and introduction in Africa. Recommendation Reinforcement of its presence through the introduction of 'icon' ranges of cheeses and dairy products in the Middle East Savencia is already present in the Middle East through its subsidiary Arab French Dairy (AFDPL) for the commercialization of its Milkana brand. [...]

[...] Implement performance tracking tools to closely monitor online sales, product page traffic, and consumer feedback to evaluate the effectiveness of various marketing actions. Following the PESTEL analysis for the political factor, government support in the agricultural sector aims to strengthen and encourage investments and food security. Following the five forces of Porter, the rivalry with Ornua being high, optimizing production costs and the supply chain could improve profitability. Its production unit in Cairo, Egypt could serve to cover the region and thus, enable maximum profitability. Recommendation Innovate taking into account the local ingredients. [...]