Abstract
The question implies that an external and internal analysis will be conducted to identify issues that could influence the supply chain strategic decisions and propose an input to a new strategy. Particular characteristics or conditions SBS is a Danish company that operates in the industry of aftermarket friction parts and breaks for cars, motorcycles, for energy and industrial systems. The products marketed include parts and systems aimed for improved personal safety and safer traffic. SBS is trying to differentiate from competitors by saying that they have 4 core competences: innovation, productivity, logistics and market orientation.
The focus of this report is on the automotive aftermarket – breaks for cars. In order to find out triggers for integration or disintegration, we will start our research with the 3 main stakeholders: customers, company and competitors.
SBS is more dominant and better represented in European markets. Due to this we will focus on this geographical area.
