Abstract
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and "below the line" segments composed of Equity Investments, Siemens IT Solutions and Services and Siemens Financial Services (SFS).
Siemens has changed its structure as of FY 2012 to Industry, Energy, Healthcare and the new Infrastructure & Cities segment. These segments are reported along with 14 divisions, recently restructured into 19 which comprise the divisions, Industry Automation, Drive Technologies, Customer Services, belonging to the Industry Sector, the Divisions, Fossil Power Generation, Wind Power, Solar & Hydro, Oil and Gas, Power Transmission and Energy Service, belonging to the Energy Sector and the Divisions, Imaging and Therapy, Clinical Products, Diagnostics and Customer Solutions belonging to the Healthcare Sector, and the Divisions, Rail Systems, Mobility and Logistics, Low and Medium Voltage, Smart Grid, Building Technologies as well as OSRAM (which has a planned listing for 2012) belonging to the Infrastructure & Cities. In this report, Siemens' analysis will be based on FY11's structure for a more accurate analysis.
The Electrical Equipment (or Capital Goods) sector has a small threat of new entrants because they are huge barriers of entry, like a large capital, specific experience and a tremendous know-how knowledge, the only possible threats would be small Emerging Market companies with low costs projects but that don't normally affect Siemens.
