Abstract
The business idea of IKEA is to offer a wide range of home furnishing with good design and utilities at prices at a lower price so that a maximum number of people will be able to afford them. This sentence sums up the Ikea spirit and this document will present some of the strategies undertaken by Ikea to accomplish the above objective. Ikea was established by Inguar Kramprad at the beginning of the 1950's. He created an innovating concept which corresponds across the world. After fifty years of Ikea's presence in the world market it now currently operates through 225 stores across the world.
