Abstract
This report analyses GE's growth strategy, mainly regarding the new management style: since Immelt's appointment as the Chairman and CEO of the American multinational conglomerate, new initiates have been launched. We aim at analyzing GE's businesses and determine how they are driven and how they suite with GE's five-element growth strategy.
Firstly, the study will analyze the whole activities of the firm, the common capabilities and the potential synergies that could be implemented between them and then, we will focus on two specific businesses.
We will base our analyzing on the case prepared by Christopher A. Bartlett from Harvard Business School.
