Abstract
The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end 2000, Orange became the third mobile phone operator on the British market and reached more than 8.25 million subscribers, that is 2.3 million more than in 1999. In France, France Télécom launched Itineris in 1992. Since then, Itineris has acquired the market leader position on the French mobile phone market. In May 2000, France Télécom took Orange over for £ 25.1 billion.
