Abstract
Paul is a famous brand in France and is now developing in many other countries too. It is known in France as a quality product. It is interesting to analyze their pricing strategy as it defines their position on the market, in France as well as in the foreign countries where they are already present. Paul follows a precise marketing strategy. Its objective is to provide the customers with quality products in an old fashion décor that reminds people of the old time. With respect to the price strategy, the company has to ask itself many questions: how much would the client pay? What image do we want to convey? Which customers do we want to reach? Indeed, the price is only one of the many ways in which the company can show its strategy.
