Abstract
In June 2010, News Corp decided to extend the paywall phenomena, and, as it did with The Wall Street Journal in 2008, News Corp put its "mainstream and non-specialist UK newspaper" behind a paywall in June 2010. News Corp released the first figures for the number of subscribers accessing 'The Times' paywall regarding the June-September period, on November 2.
Now, the French online press, as well as the English online press, consists of :
A· Paying offers (behind a "total" paywall), which generates more subscribers but less readership,
B· Free press, which generates readership, but little ad revenue,
C· and "freemium" offers (half and half, 'paying offers' and 'free press'.
