Abstract
Today, SAP is the global market leader in collaborative, inter-enterprise business solutions. The company now employs more than 34,000 people. But its leadership is threatened by Oracle's transformation from a database company to a business applications vendor. Over the course of three decades, SAP has evolved from a small, regional enterprise into a world-class international company. What is a secret of SAP's success? The aim of this work is to describe SAP's strategy as a reaction on the dynamic developement and changes in global ERP (Enterprise Resource Planning) market, which is base on creating a business ecosystem. In the first part it will shortly describe the history of SAP. In the second part it will essay to analyze the ERP market environment and new SAP's opportunities. Finally it will explain how SAP's strategy works.
