Abstract
For solving the problems raised, firstly we will start by defining what quality is in this case. This will be made through the quality continuum . Moving forward, in order to analyse the core of the problem comes from we will look at the ‘Game plan' and the Time-based strategies. Moreover, the concepts of Just-In-Time and Lean thinking will be discussed. In order to choose the level of integration of the supply chain we will use Segmenting the Buy model . We will also use the Arcs of integration and creating closer relationships.
Quality is a very complex element to define. It can be concentrated on the degree to which a product is conformed to its specifications – a description of what is required. . The crucial dimension for buyers would be quality components of a wind mill, generated electricity, installation and long term consumption without breakdowns. Moreover, quality can be used as a feature of excellence. Vestas product may be assessed in relation to the best that can be achieved through benchmarking with the main competitors. However, in strive for cutting cost the quality does not meet the necessary standards and fails the excellence of Vestas.
