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21 nov. 2006
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What skills does it take to "manage" cross-cultural M&A?

Essay - 13 pages - Business strategy

Mergers and acquisitions continue in spite of an alarming failure rate as they rarely manage to benefit the shareholders. Most completed takeovers damage one party: the company making the acquisition. Many studies conducted have reached similar conclusions: around 65% of takeovers harm the...

21 nov. 2006
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What skills does it take to "manage" cross-cultural M&A? - publié le 21/11/2006

Essay - 13 pages - Business strategy

Comment réussir des fusions-acquisitions "cross-culturelles"? Mergers and acquisitions continue apace in spite of an alarming failure rate and evidence that they rarely manage to benefit shareholders. Most completed takeovers damage one party: the company making the acquisition. Many studies...

23 oct. 2006
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Internationalisation process of firms: theories; motives and influencing factors

Essay - 23 pages - Business strategy

In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...

11 oct. 2006
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"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement

Essay - 8 pages - Business strategy

Tourism, like so many modern industries, is essentially an assembly process. In few situations does one organisation or company control all the components, or all the stages and decision-making processes in the creation and delivery of the tourism product. That is why in most industrial sectors...

11 oct. 2006
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"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement - publié le 11/10/2006

Essay - 8 pages - Business strategy

Tourism, like many modern industries of today, is essentially an assembly process. Very rarely does one organization or company control all the components, or all the stages of decision-making with respect to the creation and delivery of the tourism product. Consequently, in most industrial...

27 juil. 2006
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How do companies maximize the return on corporate philanthropy? - publié le 27/07/2006

Essay - 36 pages - Business strategy

Corporate philanthropy has been common for the last 50 years. After the mid 1990's companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what is the return on the...

27 juil. 2006
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How do companies maximize the return on corporate philanthropy?

Essay - 36 pages - Business strategy

Corporate philanthropy has been a common phenomenon for the last 50 years. After the mid 1990s, companies began to increasingly align their philanthropic programs with their business interests. This resulted in a convergence of social and economic objectives, introducing the practice of strategic...

09 déc. 2004
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Anita Roddick, entrepreneur, Body shop

Essay - 14 pages - Business strategy

The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical entrepreneur is someone who...

01 déc. 2004
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The Delignes case study

Essay - 17 pages - Business strategy

Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is supported...

23 mai 2004
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The advantages of fidelity programme for an airline company

Essay - 12 pages - Business strategy

Customer loyalty as defined by Brown is the result of an oganization creating a benefit for a customer so that they will maintain or increase their purchases from the organization. True customer loyalty is created when the customer becomes an advocate for the organization, without any incentive....

11 mars 2004
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Is the cultural diversity facing the global business primarily a concern for Marketing or Human Resource Management?

Essay - 6 pages - Business strategy

Global businesses are a reality nowadays. The development of technology, the decrease of tariff and non tariff barriers, the creation of international trade values and institutions such as the World Trade Organisation (created in 1995 as a successor for the GATT) allow companies to trade...

15 janv. 2003
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The strategic implications of gene technologies for the pharmaceutical industries

Essay - 13 pages - Business strategy

The “bio drugs” allowed to treat diseases which have still today no remedies, diseases which are very expensive for the society. Unfortunately, needs of funds are huge and international markets are not well prepared yet. According to Henri Termeer, president of Genzyme Inc: “the...

06 janv. 2003
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What are the major challenges facing the European aerospace industry, and to what extent has it been able to develop innovative responses to the pressure of international competition?

Essay - 12 pages - Business strategy

We will critically examine the major challenges faced by the European aerospace industry. Then, we will analyze the suggestions for international competition as suggested by European institutions and industries. Most interestingly, we will also observe effectiveness of the new ideas to cope with...