Analysing financial statements: Puma

Abstract

Despite few important sport events, the sporting goods industry as a whole, has continued to record further growth. The healthy growth in the sport lifestyle segment was due to the sustained trend towards fitness and wellness, the increasingly important connection between sport and lifestyle, and the progressive verticalization of sales & marketing. In view of the positive consumer consumption, trade and industry are looking forward to the future with optimism. This positive outlook is also supported by numerous consumer behavior and consumer goods studies. PUMA achieved a new majority in shareholdings by the participation of the French luxury group PPR (Printemps Pinault Laredoute). Integration into the PPR Group will bolster PUMA's market position in the sport lifestyle segment further and yield qualitative synergies. PUMA now not only has the support of a leading, financially strong international luxury group, but can also profit from PPR's global orientation, strong portfolio of premium brands, and also expertize in retail operations.