Abstract
Accor is a French group which specializes not only in hotels and services to corporation, but also catering and leisure. The company is the European leader and a major global group in hotels. It is also the global leader in providing services to corporate clients and public institutions. It operates in 100 countries with around 140,000 employees and offers over 40 years of expertise to its clients. Since its creation, the company has constantly reinvented its businesses through a strategy of innovation. Today, Accor's ambition is to become or stay the leader in every market it is in. The challenge appears huge because the competition becomes more and more aggressive in our global world. Through this report, we will try to understand the strengths of the company, which make Accor successful. To do so, we will first present the company briefly and the industry it is in. We will underline the strategy and the management of the group, and then we will analyze its financial situation, in order to understand the actual position of the Accor group.
