Abstract
Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location)
Primary Activities: Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, Service.
Recommendations:
- In stark contrast one of their rivals, Emirates engages in an extensive policy of sponsorship.
- Creates a Worldwide presence
- 100 million with Arsenal FC and also deals with AC Milan, Chelsea, PSG, Hamburg and Olympiacos.
Extract
[...] Build on BA's leading position in London 5. Meet BA's customers' needs and improve margins through new revenue streams Recommendations - Marketing British airways should improve their marketing strategy in order to help rival the airlines ahead of them. We think they should keep their British-ness in Europe and enforce their status Worldwide as an international airline, whilst remaining sensitive to different regions. Keep core values. Recommendations – Adopt and Maintain a policy of Internationalization “Upgrade to British Airways ” “The World's Favorite Airline ” “Fly the Flag ” “We'll take more care of you .” Recommendations - Sponsorship Lucrative area of business which many organisations involve themselves in. [...]
[...] Recommendations - Sponsorship • In stark contrast one of their rivals, Emirates engages in an extensive policy of sponsorship. • Creates a Worldwide presence • 100 million with Arsenal FC and also deals with AC Milan, Chelsea, PSG, Hamburg and Olympiacos. • Other sports sponsored: Recommendations - Sponsorship “We believe sponsorships are one of the best ways to connect with our passengers. They allow us to share and support their interests and to build a closer relationship with them,” Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of Emirates. [...]
[...] Investors Chronicle. Available at: http://www.investorschronicle.co.uk/MarketsAndSectors/Sectors/article/20 100505/a4df225e-5835-11df-93b9-00144f2af8e8/Continental-and-United-ag ree-merger.jsp . (accessed 5th May 2010) References •British Airways, http://www.britishairways.com/cms/global/microsites/ba_reports0809/ our_business/kpi3.html [Accessed 05/05/2010] •Hoover, http://www.hoover.com/company/British_Airways_Plc/crkjri-11njdap.html [Accessed 05/05/2010] •http://www.londonstockexchange.com/exchange/prices-and-news/stocks/ summary/company-summary.html?fourWayKey=GB0001290575GBGBXSET1 •http://www.hoovers.com/company/British_Airways_Plc/crkjri-11njea5.html •http://phx.corporate-ir.net/External.File? [...]
[...] E. (1979). How competitive forces shape Strategy. Harvard Business Review 137-145. •Wilmot, S. (2010). Continental and United agree merger. [...]
[...] Kitts BA launched ‘Open Skies', a subsidiary flying from continental Europe to North America & subsequently purchased L'Avion route Pus launched the first London City to New York (JFK) Acquired new Boeing 777-300ER aircraft (Two acquired, four leased) – Option for a further four BP 11 – Corporate Social Responsibility “Our vision is to become the world's most responsible airline” Set goals to reduce carbon emissions Reducing recycling waste Reducing noise and air pollution Continue to invest significantly in BA's community relations programme, raising money for various charities “The Worlds Leading Global Premium Airline” 5 key steps to achieving this goal 1. Be the airline of choice for long haul premium customers 2. [...]
